Sr. Manager, Retail Marketing & Store Merchandising

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.   

About the role

Our Sr. Manager, Retail Marketing & Store Merchandising will be responsible for all direct retail marketing and brand initiatives in the US and Canada. They will lead a team to drive our strategic vision by driving brand awareness, acquiring new customers and retaining owners, launching new initiatives & services, and accelerating omnichannel growth both in-store and online.

• Lead and deliver a multichannel strategy including ownership of annual marketing plans including paid owned and earned media, PR, CRM, .com/.ca/.mx/, services, on-site visual merchandising, events, etc.

• Responsible for enhancing the overall direct retail marketing strategy, deliver sustainable and impactful programs & plans, and drive continuous improvement for the overall function

• Must ensure efficient and timely execution of global, region, and/or market-specific marketing activations for new product launches, existing product refreshes, seasonal campaigns, etc.

• Own and manage annual budget for all brand building investments including continual evaluation of spend to maximize return, identify cost efficiencies, etc.

• Own and execute the day to day by leading our marketing team providing consistent coaching, direction, mentorship, support, and development

• Requires ability to lead a team that communicates to a variety of clients, including internal teams, retailers, external vendors, industry professionals, brand representatives, customers, etc.

• Develop strong relationships with senior leaders/key stakeholders to ensure all stakeholders are informed, engaged, and satisfied

• Partner with global and regional teams in various functions including sales, operations, etc.

• Ability to understand the fundamental country differences in marketing and determine where and how content can be regionalized

• Fulfil other duties as required:

• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role

• Fix things that you see need fixing

• Identify problems and find solutions

About you

• 8+ years of experience in retail marketing; with a minimum of 2 years’ experience leading all retail marketing functions & directly managing a team

• Strong leadership skills with the ability to create short- and long-term strategy

• Bachelor's degree or equivalent experience is required

• Experienced with the creation and execution of large marketing initiatives within a company

• Change management skills desired

• Ability to adapt to a fast paced and changing department and quickly re-focus from unexpected outcomes

• Must have an entrepreneurial spirit; able to work in an ambiguous environment and willing to take risks as needed

• Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations

• Ability to travel within the region up to 25%, under normal circumstances

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. 

Financial benefits: 

• 401K with up to a 4% match 

• Company paid Life Insurance and AD&D 

• Flexible Savings Account (FSA) and Health Savings Account (HSA) 

Lifestyle benefits: 

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time 

• Pre-tax Commuter Benefits (applicable areas only) 

• Generous Child Care Leave Program 

• Wellness Program 

• Employee Assistance Program 

• Generous Dyson Product Discounts 

Health benefits: 

• Multi-Level Healthcare Coverage Options 

• Vision & Dental C