Sr Mgr VM Region West

 

 

Senior Regional Visual Merchandising Manager

 

 

Area:                                                                      North America Market – West / East

Department:                                                        DTC Marketing & Brand Media - Retail VM

Direct Reporting Line:                                        Director Visual Merchandising

Indirect/Secondary reporting line: Senior Director Retail Marketing

Subsidiary/Country:                                           US

Location:                                                                            West / East

GSMS Grade:                                                        M3

Manage People                                                   Y

 

 

 

Purpose & Overall Relevance for the Organization:

 

This role is responsible for providing Visual Merchandising leadership and direction to a geographic group of adidas retail stores to meet or exceed Global and North America Visual Merchandising standards. This role is responsible for coaching and developing District Visual Merchandising Managers to drive visual excellence for both visual merchandising and in-store communication [MT1] [HH2] . The Regional Visual Merchandising Manager establishes effective and impactful delivery of visual merchandising and product knowledge programs and initiatives across the US Retail organization, driving and supporting effective implementation of learning solutions/enablers to maximize their effectiveness and impact.  This role leads and supports effective implementation of VM solutions as well as driving key KPI’s both from a Brand and Commercial standpoint.

 

Key Responsibilities: 

 

• Positively communicates and actively demonstrates the Brand Values and executes the NAM Retail Mission.
• Live a consumer-first mindset, to drive visual excellence across the NAM market in adidas stores. 
• Support and drive the vision and strategy for the fleet facing Visual Excellence retail organization.
• Lead the execution of all visual merchandising initiatives with planning and implementation guidelines. Drive flawless execution as the cross-functional lead with merchandising, sourcing, store development and store and field operations.
• Develop program deployment, delivery standards, and guidelines to ensure consistent delivery of programs to the desired result and impact (drive KPI’s)
• Identify yearly, quarterly, and monthly training needs for the NAM Fleet in partnership with Training team and Fleet leadership. Drive rollout strategy for campaigns, launches, modules, manuals, directives, onboarding etc.
• Track and measure the impact and effectiveness of program implementation and quality of program delivery to provide feedback to Director of Visual Merchandising[MT3] [HH4] , Regional Directors and the Directors of Merchandising.
• Visit stores to role model and assess learning culture and behaviors, and to ensure trainings have been delivered that amplify Visual Merchandising and Product knowledge to drive Brand and commercial outcomes.
• Utilize reporting tools to submit recap reports, track requests, and review store reports to ensure executional excellence at retail.
• Drive recruitment of Visual Excellence team in NAM, including District VM Managers and VM staff at the store level.

 

• Communicate clear expectations and guidelines to your teams to successfully achieve targets.
• Coach, motivate and inspire District VM Managers, Store Managers and Store VM Leaders to accomplish goals, maximize their individual performance, and increase store profitability through Visual Merchandising.
• Display the leadership framework through coaching and developing talent, evaluating, and providing feedback to promote high engagement and a high-performance culture.

 

 

Key Relationships:

 

• Regional Directors
• District Managers
• Store Managers | VM Leaders
• VM Training Managers | VM Content Managers
• VM RBO Teams
• Merchandising | Allocation
• Retail