Senior Manager AMS eCommerce Traffic

Job Description

Ready to supercharge digital success for LEGO.com? We're on the hunt for a visionary to boost sales on LEGO.com across the AMS region. Drive strategy, ignite brand engagement, and collaborate globally to make waves in eCommerce. If you're passionate about traffic optimization, this is your moment to shine!

Core Responsibilities

• Developing AMS regional sales growth plans for digital traffic to LEGO.com, as part of the AMS Trading Team, which is responsible for the overall LEGO.com eCommerce business inside LEGO Retail.

• Accountable for the proven growth factors across digital marketing channels which ladder up to the full AMS region demand plans; uncovering risks and planning mitigations, keeping internal media teams accountable to plans, and representing during cross-department forums and taskforces on behalf of eCommerce business.

• Supporting the AMS eCommerce Senior Director across multiple partners to develop clear, concise storylines on targets, plans and required adjustments through each monthly business cycle, and into each weekly commercial planning huddle.

• Own regional media reporting and insights, turning performance data into clear, actionable strategies.

• Support projects, focused on dedicating specific resources and amplified media around highly localized market insights to address the specific local needs that help the eCommerce business thrive.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is concentrated on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread across the globe, and we are adapting to the current working climate, with dedication to the digitization of workflows and collaboration among all our colleagues.

Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear KPIs that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

• Extensive years of digital marketing experience in an eCommerce environment

• Strong understanding of different digital marketing channels – Paid Search, SEO, Display, CRM, Paid Social, Affiliates, Programmatic, etc.

• Highly structured, organized approach to performance data; proficient levels in excel and analytics platforms to derive insights from various sources of data.

• Experience working within a myriad of KPIs ranging from profitability, sales growth, and planning accuracy.

• Experience managing large multi-million USD budgets across multiple markets, maintaining a mix of finance due diligence, transparency of forecast targets vs actuals, and understanding how team uses ad automation for optimal media optimization across well-defined goals.

• Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically

• Strong collaborator and able to work across different departments with a One Team approach.

Nice to have:

• Adobe Analytics

• Experience in a global matrixed organization

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.

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Compensation

The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advert