Senior Manager, Marketing Solutions – Data & AdTech

Job Description:

The Role 

As the Senior Manager, Marketing Solutions – Data & AdTech, you will play a strategic role within the Marketing Domains’ Strategy and Operations organization. You will lead efforts to optimize and evolve Fidelity’s marketing technology stack, with a focus on data infrastructure, adtech capabilities, and performance analytics. 

You will: 

• Drive the discovery and definition of business requirements for marketing data and adtech capabilities. 

• Develop deep expertise in platforms and tools such as:

  • Customer Data Platforms (CDPs) 
  • Identity resolution and audience segmentation 
  • Adtech integrations (DSPs, DMPs, SSPs) 
  • Data governance and privacy compliance
  • Personalization and advanced targeting (e.g., Dynamic creative optimization) 
  • Generative search impacts on the adtech landscape
  • Affiliate optimization 

• Translate business needs into actionable features and partner with delivery teams to ensure successful implementation. 

• Collaborate with marketing stakeholders to identify gaps and opportunities in campaign execution  

• Increase reach through various audience generation techniques available through partners like LiveRamp, Google, and Meta. 

• Connect paid and owned experiences 

• Obsess over and deliver improvements to the capability in a manner that elevates the Marketer experience to drive customer engagement and deliver tangible business value 

• Partner with engineering and media teams to design scalable, privacy-compliant solutions. 

• Maintain and prioritize product backlogs using Jira-based tools. 

• Present insights, recommendations, and solution designs to senior leadership and cross-functional teams. 

• Monitor industry trends and emerging technologies to inform strategic planning and innovation. 

Your ability to connect marketing goals with technical capabilities, and to lead cross-functional teams through ambiguity, will be key to your success. 

The Expertise and Skills You Bring 

• Bachelor’s Degree with 8+ years of experience in marketing technology, digital advertising, or data strategy. 

• Strong understanding of the adtech ecosystem and data infrastructure supporting marketing. 

• Platform and Data Savvy: you understand architectural underpinnings, solution integrations, and how data threads across platforms 

• Proven ability to lead cross-functional teams and drive alignment across marketing, analytics, and engineering. 

• Skilled in translating complex business needs into clear, actionable requirements. 

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. 

• Experience with agile methodologies and backlog management tools (e.g., Jira). 

• Strong problem-solving mindset and ability to identify process efficiencies. 

• Experience managing or mentoring team members is a plus. 

The Team 

You’ll be part of the Marketing Strategy and Operations team, where you’ll play a critical role in shaping the future of data-driven marketing. You’ll collaborate across domains to deliver impactful solutions that enhance targeting, measurement, and operational efficiency. 

Note: Fidelity will not provide immigration sp