Director, Field Marketing Enterprise Accounts - East & Canada

Cohesity is on a mission to radically simplify how organizations secure and manage their data, while unlocking limitless value. As a leader in data security and management, we make it easy to secure, protect, manage and derive value from data—across the data center, edge, and cloud. At Cohesity, we're a group of builders and go-getters who are committed to doing the right thing. We encourage you to come as you are, as our differences make us stronger.

We’ve been named a Leader by multiple analyst firms and are prominently featured in the Forbes Cloud 100 and CRN’s Coolest Cloud companies. 

Join us and we'll lead the way together.

Want to help us simplify the world of security and data management? 

The Cohesity Americas Field Marketing team is on a mission to fuel sales demand by generating new leads and pipeline at scale and accelerating open pipeline with urgency. Our customer obsessed field marketers are focused on programmatic and account based marketing activities with repeatable and predictable outcomes that will drive our Company-wide campaigns and value propositions through world class marketing experiences for customers and prospects. 

As the Director, Field Marketing Enterprise Accounts East & Canada Amer, you will manage a team responsible for marketing, awareness and demand generation for our enterprise ( 500M - 1B ) accounts, reporting to the Vice President Outbound Marketing. This strategic leadership role will be critical in driving demand, fostering customer advocacy, and supporting the growth objectives in partnership with our strategic account leadership. Together you will create and execute a quarterly plan to drive Sales pipeline and revenue objectives. In this position, you will participate in regular pipeline and forecast review meetings and develop strategic and tactical marketing programs to align with Sales, and Growth Marketing goals. This leader will have an entrepreneurial spirit, creative mindset, and deep multi-disciplinary ABX marketing expertise that will be instrumental in building on our strong market position and achieving measurable results. 

Our team is made up of high performing, collaborative and supportive marketers obsessed with delivering impactful pipeline-generating activities to engage and build relationships with our prospects and customers. We are looking to expand our team to continue the growth of sales and bring endless value to our customers through simplifying the world of data management.   

HOW YOU’LL SPEND YOUR TIME HERE

• Develop and lead Field Marketing integrated strategy for East, Canada and shared Central Regions
• Data-Driven Mindset: Analyze the sales cycle, customer segmentation, and channel mix to optimize the selling process, utilizing data to craft impactful marketing messaging, campaigns, and events.
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives

• Collaborate with sales leadership, corporate & growth marketing, channel and alliance partner teams to develop and execute comprehensive go-to-market marketing plans, ensuring alignment with overall business objectives and achievement of ROI and pipeline targets.
• Measure lead and pipeline ROI through metrics analysis and reporting via SFDC/Marketo/Tableau

• Foster a healthy marketing team culture, develop marketing leaders, and create a high-performing marketing organization. Team management (4  people and opportunity to grow as business needs evolve)

• Provides onsite execution support for marketing programs – Travel ~25%

 

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING

• Minimum 15+ years of B2B enterprise marketing experience, with deep expertise in ABM and Field Marketing
• Proven track record of successfully partnering with sales management
• Experience with developing integrated, multi-touch marketing plans - integration of online and offline campaigns
• Proficient with sales and marketing automation systems/ABM martech stack – Salesforce, Marketo, Folloze, 6Sense/Demand Base, Splash, Google Suite, Tableau experience is preferred
• Excellent communication skills, both written and verbal, with the ability to build strong relationships across departments.
• Collaborative & growth  mind