Director, Mission & Brand Marketing (Home-Based)

The physical location for the candidate selected must reside within the contiguous United States. 

WHO WE ARE

Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S.  Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives to make the biggest impact against this disease.

Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment and work collaboratively to inspire greatness in others!  We take an ongoing approach to ensure open communication from all levels throughout the organization.  It’s encouraged to give and receive feedback to ensure two-way accountability with a focus on continual improvement both personally and professionally!

What you will be doing in the role of a Director, Mission and Brand Marketing

The Director, Mission & Brand Marketing is a senior marketing leader responsible for driving integrated planning, audience insights, performance marketing strategy, and cross-channel campaign orchestration across Susan G. Komen’s marketing ecosystem with a focus on Mission and Brand marketing. Reporting to the VP, Brand Marketing & Partnerships, this role ensures that brand, mission, community, partnership, and digital marketing efforts work together cohesively to strengthen awareness, engagement, participation, and meaningful action among individuals, communities, and organizations.

This role also serves as the key marketing partner for mission initiatives, ensuring mission priorities and program content are woven into integrated marketing plans and campaigns.The Director brings strong expertise in both brand marketing and performance marketing, balancing brand storytelling with measurable outcomes. The Director manages the Senior Manager, Program Marketing, responsible for mission marketing project management, plan development and partnership coordination.

What you will bring to the table

• Integrated Marketing Strategy & Planning
  • Partner with program teams to create strategic briefs / campaign frameworks to build cross-channel activation plans and monitor performance aligned with brand strategy, mission priorities, audience insights, and organizational goals.
  • Create strategic briefs, campaign frameworks, and cross-channel activation plans blending brand-building and performance marketing.
  • Support cross-channel orchestration to ensure marketing efforts across brand, mission, community/peer to peer, partnerships, digital, content, and communications teams are aligned and sequenced effectively.
  • Ensure campaigns motivate individuals, communities, and organizations to engage and take meaningful action.
• Mission Integration & Program Marketing 
  • Lead development and implementation of marketing strategies and plans for mission initiatives (including research, education, advocacy and other) to drive impact and support overall brand and organizational goals.
  • Provide strategic marketing guidance and integration of mission priorities, programs, and content into broader marketing plans.
  • Ensure mission marketing strategies are audience-informed and aligned with broader marketing strategies and executed with excellence.
• Audience Insights, Segmentation & Journey Development
  • Lead development of audience insights to inform messaging, creative direction, and channel mix.
  • Build and maintain audience personas, profiles, and end-to-end supporter journeys.
  • Partner with marketing and cross-functional teams to apply segmentation, targeting, and optimization strategies.
  • Ensuring campaigns reflect the needs of both new and existing audiences.
• Cross-Functional Campaign Leadership
  • Coordinate integrated campaigns across brand marketing, mission marketing, peer to peer/community, partnerships, content, communications, and digital teams.
  • Lead integrated briefing, strategic alignment, and cross-functional planning processes.
  • Ensure consistent messaging, sequencing, and creative direction across channels.
  • Provide strategic guidance to creative, content, and channel owners based on audience needs and performance insights.
• Brand Activation & Messaging Alignment
  • Ensure integrated plans align with Komen’s brand strategy, messaging pillars, and brand tone.
  • Support development