Digital Marketing Analyst - Websites

Job Description

As a Digital Marketing Analyst for Websites you’ll get to:

• Manages the Chevrolet website communication strategies to raise brand awareness and achieve business goals.

• Understand business goals and other teams challenges and translate them into effective and clear briefings to the Agency;

• Uses SEO tactics to maximize search rankings, optimize content, and analyze user engagement

• Works closely with technical teams (IT, BI and Media) to maintain site standards and effective digital results;

• Manages the editorial calendar to ensure timely content; and collaborates with Content team to ensure consistent brand messages across all channels;

• Analyze customer behavior metrics, such as web traffic and search rankings to create Action Plans for digital results improvement in Content, UX/UI and Governance.

• Monitor project status and budget

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

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Additional Job Description

QUALIFICATIONS:

• Master's degree in digital, marketing, communications, or related field

• Experience in website management

• Strong understanding of digital marketing channels, including SEO, UX, Webwritting and online advertising

• Fluent in English (written and verbal)

• ​Spanish comprehension and communication is highly recommended

• Available to travel (South America) once a month.

SKILLS:

• Content Management

• Understanding of UX/UI

• Data Analysis and Interpretation

• Conversion Rate Optimization

• Project management

• A/B Testing

• Customer-Centric Mindset

• Excellent written and verbal communication skills

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.