Manager, Corporate Marketing – FIFA World Cup 26™

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You’ll Do:  

The B2B Marketing Manager for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on executing a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation and sales enablement programs. 

B2B Marketing Execution 

• Execute on B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams 

• Work on personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets 

• Work on value proposition and key messages for high-net worth individuals and corporate buyers in key markets 

• Manage the creation of exciting campaigns - liaising with digital services and creative teams 

• Manage lead generation activities to support corporate sales teams  

• Work cross-functionally with other teams within On Location to gather learnings and insights 

Marketing Activation and Reporting 

• Manage onsite activations, digital program and direct marketing campaigns 

• Interpret marketing metrics, build and share reports with sales and marketing leadership 

• Work closely with digital marketing team to build and execute corporate marketing campaigns 

• Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.) 

• Submit creative intake forms and creative briefs 

• Align with PR and B2C marketing on Corporate activations 

• Pivot quickly from marketing activities that are under performing 

• Work with agencies 

 

You Have These: 

• 3-5 years in Corporate, B2B marketing, 1-2 in a sports marketing environment