Marketing Specialist (Employment and Job Placement Specialist)

Responsibilities
•    Develop and manage marketing campaigns to promote Employment & Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers.
•    Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement.
•    Build and maintain relationships with healthcare influencers and community partners to expand EJP’s digital reach and brand awareness.
•    Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities.
•    Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies.
•    Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro.
•    Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance.
•    Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs.
•    Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness.
•    Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards.
•    Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed.
•    Support internal Communications projects that involve EJP-related messaging or digital storytelling.

Qualifications
•    Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
•    Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing.
•    Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required).
•    Strong copywriting and storytelling skills with a focus on digital engagement.
•    Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later).
•    Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
•    Experience working with KPIs, data analytics tools, and social media metrics.
•    Familiarity with SEO, Google Analytics, and basic HTML is a plus.
•    Knowledge of workforce development, healthcare recruitment, or union environments preferred.
•    Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus.
•    Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed.
•    While this role typically follows a standard 9 AM – 5 PM schedule, flexibility may be required for evening or weekend events and campaigns.