Media Director

At Squarespace, our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world's most iconic businesses — to share their stories and create an impactful, design-forward, and easy-to-manage online presence.

We are looking for an accomplished media leader to continue to grow and guide our in-house media team to drive business impact, accelerate global expansion, and establish a shared services practice across Squarespace’s suite of products.  

As the Director of Media, you will lead a team of seasoned, strategic media experts to develop and execute both Brand and Direct Response campaigns across markets, translating strategic priorities and opportunity briefs into media strategy recommendations, then optimizing while in flight to drive impact.  You’ll work with key media partners to maximize the value of our investment and relationships, while ensuring that Squarespace continues to be on the cutting edge of media innovation and consumer usage trends.

The ideal candidate knows the advertising ecosystem deeply, is a passionate and experienced developer of high-performing talent, and is laser-focused on business outcomes, both long and short term.  They are intellectually curious and can define “what’s next” using data, consumer insights, and company priorities.

This role is based in NYC (hybrid) and will report to our NYC-based VP of Media.

RESPONSIBILITIES

• Lead media plan development and execution across all digital efforts, including Instream (video and audio), Outstream (display and video), Paid Social, Search and Affiliate
• Ensure media plans are customized to Business Units’ differing needs as the Media organization evolves into a shared services function
• Partner with Brand Investment and Direct Response center-of-excellence teams to translate goals, priorities, and media briefs into mix and channel strategies  
• Continually optimize within and across channels and markets to maximize media impact on near-term subscription and revenue return (Direct Response) and market-level brand goals (Brand); work with internal analytics teams to test and analyze key elements 
• Strengthen relationships with key and emerging advertising partners and platforms to ensure Squarespace has access to best-in-class media capabilities; stay informed of industry trends, technological advancements and evolving consumer behaviors and proactively integrate these in a test-and-learn fashion
• Support Squarespace’s international expansion goals by aligning media initiatives with market priorities, informing localized creative briefings, and establishing an effective flow of information between Digital Media and Go-to-Market teams
• Partner with our Marketing Analytics and Marketing Technology teams to define requirements, assess opportunities and prioritize initiatives
• Oversee and improve processes across a high-performing in-house team, including developing and refining a point of view on in-house vs. agency use cases as we expand our efforts into more global markets and provide support for additional Squarespace products
• Define and socialize our team’s offering internally to improve cross-functional alignment and support a shared services approach

QUALIFICATIONS

• 12+ years of experience developing and leading media strategies with proven impact on Brand and business outcomes; experience with SaaS or subscription brands preferred; experience with global programs preferred

• Comfort and experience planning and optimizing media channel investment and strategy in response to briefs spanning different funnel objectives (Brand, DR, etc), customer targets, and business contexts
• Demonstrated success using data to inform plans and optimize in-flight; fluency with both brand and DR measurement metrics and analytical approaches; familiarity with key marketing technology offerings and requirements
• A collaborative approach, with experience influencing cross-functional teams in a complex organization and a track record of building productive relationships with a broad range of internal partners
• Flexibility and comfort with ambiguity; able to define priorities and identify trade-offs when faced with overlapping needs
• Skilled presenter and communicator, ready to deliver insights and recommendations to a wide variety of audiences, including executive leadership.  
• Proven success leading and developing a high performing team; ideally, experience across both in-house and agency (or in-house agency) support models
• Listening, empathy and mentorship skills are a must; a considerate and thoughtful partner who prioritizes team success and creates a culture of creativity, collaboration and innovation

Benefits & Perks

• A choice betwee