Strategic Marketing Manager -Innovation Marketing Lead, Lakeland FL

Requisition  ID : 491086 

Job Description

 

It is an exciting time to be part of IFF, we are looking for an Innovation Marketing Lead / Strategic Marketing Manager to join our NOURISH Team. The function will be at our New state-of-the-art Citrus Innovation Center in Lakeland, Florida starting in the 1st quarter of 2024. 

Are you passionate about taste, scent, innovative technologies, and citrus?  Do you enjoy working in a passionate, multi-cultural, exciting, and effervescent working environment?  
If yes, join IFF as Innovation Marketing Lead / Strategic Marketing Manager in Global Citrus, and make a difference!  The role is in our Nourish platform but will be covering the full IFF Citrus Innovation activity including support to our Scent product lines. 

    

Purpose:  

 

in this role, you will have the opportunity to tap into your curiosity and collaborate with some of the best, most talented, innovative, and diverse people worldwide.  

Here, you will make an impact by owning the development and execution of the Citrus Innovation Marketing strategy supporting the marketing needs for our divisions.  

This position will require technical knowledge, influence skills, and strong business acumen as you will bridge product knowledge with specific market needs.  You will lead the marketing communication initiatives for the citrus products and will deliver technical presentations and customized initiatives. 

This is a fantastic opportunity for an energetic, passionate, organized, and result-oriented individual as part of our global Citrus team. 

 

Job Description: 

 

Marketing Strategy & Implementation: Define and execute marketing strategy for the citrus products aligned with the divisional strategies. 

Customer presentations/workshops/events: Define and build inspirational and impactful presentations, organize workshops and inspirational events translating into customer brand implications and/or business opportunities. 

Collaborate with marketing team across the company and teams from separate functions such as Product Line Managers, Legal, Formulation, and R&D. 

Provide technical training to sales and customers  

Lead the development of marketing concepts and promotional tools to differentiate our portfolio.  Build differentiating value propositions for an IFF product offering to target a specific customer/brand/region 

Drive collaboration with internal creative areas, building strong Flavor and Fragrance storytelling, and applying concepts deeply rooted in consumer insights data. 

Ensure IFF is at the forefront of marketing trends and constantly drives innovation. 

Develop an in-depth understanding of consumer trends and future needs scenarios at a regional level, including gap analysis, competitors, and market intelligence. 

Translate cross-category market trends and consumer lifestyle into relevant product and brand concepts including seasonality cross-category trends and opportunities. 

Maintain excellent vertical and horizontal communication within the organization, liaise and actively collaborate with stakeholders in cross-functional teams, and drive results to maintain project delivery according to timelines. 

Maintain excellent relations throughout the Citrus ecosystem in support of our Citrus agenda. 

Contribute to the innovation pipeline by sharing industry insights and expertise. 

Job Requirements

 

• Bachelor’s Degree or equivalent experience. 
• 10+ years of marketing experience, preferably with Flavor and Fragrance Industry experience in Marketing or internal relevant experience or marketing experience in adjacent industries (preferably FMCG, Flavors, Chemical/Ingredients) or in B2B Marketing with a strong know-how of B2C Marketing in an international environment. 
• Data-focused curiosity to liaise with Consumer Insights partner. Proficiency in data mining, analysis, insight generation, and drawing conclusions. 
• Demonstrated project management, negotiations, and problem-solving skills 
• Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment. 
• Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage visual programs. 
• Strong presentation skills and ability to effectively communicate product development, concepts, and technical projects.  
• Capability to digest marketing information from numerous sources as well as, data sources, create logical arguments, and apply it relevantly, to determine direction and future idea focus. 
• High emotional intelligence and experience with managing key stakeholders  
• Proven ability to develop and m