Digital Marketing Analytics Product Leader

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

      What you get to do in this role:   

• Lead product development: Design, build and support the Marketing Analytics products by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Marketing and Brand organization, cross functional users across the company, and the leadership team.
• Develop solutions and provide thought leadership on campaign analytics, full-funnel multi-touch attribution, digital analytics, event analytics, brand analytics, targeting profiles, contact and lead management, pipeline analytics, and map the customer journey.
• Partner with the Marketing leaders, Marketing Operations team, Marketing Events team, Brand team, sales team and stakeholders to envision best Marketing analytics products, alerting capabilities and the interfaces.
• Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.
• Architect the next generation of integrations between our data platforms to drive more activation and value from the available data resources.
• Drive the adoption of Marketing Analytics products amongst the user community, increase the product satisfaction and the impact of the Analytics products.

     Desired Outcomes:

• Create Marketing Analytics products with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.
• Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customers.

Qualifications

     To be successful in this role you have:

• 8+ years of prior experience in Marketing Analytics or B2B sales analytics.
• Experience in Business Intelligence, statistics, data science, and data management.
• Exposure to the end-to-end Customer and Marketing lifecycle: Customer acquisition, Lead Management & Demand Generation, Brand & Digital Marketing, Loyalty Marketing
• Experience with product development and managing agile scrum teams
• Deep knowledge with customer/contact relationship management (e.g., Dynamics), marketing automation tools and platforms (e.g., Adobe). 
• Experience in managing instrumentation and telemetry data from modern cloud platforms.
• 3+ years of experience working with and building in BI tools like Power BI and Tableau.
• 2+ years of experience in leading a project team and ability to work with highly cross functional teams to achieve common goals.
• Experience architecting integrations between different data platforms (e.g., Snowflake, Dynamics, Adobe) and applications to deliver on specified use cases.
• Thought leadership and influencing skills to share what are the possibilities of Marketing Analytics and cultivate interest amongst stakeholders.
• Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization.

FD21

For positions in the Bay Area, we offer a base pay of $152,000 - $266,000, plus equity (when applicable), variable/i