Franchise Operations Director

Overview

DRIPS by Pepsi is a new crafted beverage destination concept focused on personalized, functional, and social beverage experiences. Built around customization, flavor discovery, and hospitality, DRIPS combines the energy of modern beverage culture with the scale and brand power of PepsiCo.  The concept will come to life across multiple formats including Airstream trailer destinations, walk-up and drive-thru stores, franchises, and licensed locations in high-traffic environments like colleges, stadiums, airports, malls, and entertainment venues.  The Director, Business Model Enablement (AKA: Director of Operations) will help build and run multiple types of Crafted beverage destinations, including: 

• Semi-permanent Airstream trailer concepts in strategic markets 
• Self-operated walk-up and drive-thru locations  
• Licensed and partner-operated locations across colleges and universities, stadiums, airports, malls, theaters, resorts, and other high-traffic destinations  

This is a hands-on operating role focused on building systems, teams, and experiences that work in the real world. The role will oversee location operations, guest experience, labor models, hiring, training, location P&Ls, capital investments, and operational support across the business.  We are looking for someone who understands how to build both operational discipline and hospitality culture. Someone who knows how to run a profitable business while creating an experience people want to come back to. 

Responsibilities

Build the Operating Model: 

• Build operational playbooks across multiple destination formats  
• Develop standards for labor, training, food safety, guest experience, and daily operations 
• Design workflows, equipment layouts, and staffing models that support both speed and hospitality  
• Build scalable systems that can operate across company-operated and partner-operated locations  
• Create training programs that balance operational execution with personality and guest connection   

Launch and Run Locations: 

• Help open and support Crafted locations across trailers, walk-up counters, drive-thrus, and licensed partner environments  
• Oversee location-level P&Ls including labor, beverage costs, operating expenses, and profitability
• Partner with Finance and Development teams on capital planning and new site investments  
• Work closely with field teams to improve throughput, staffing efficiency, and guest experience 
• Build staffing plans, hiring models, and operational support structures as the business grows   

Build the Experience:

• Help define the service culture and in-store experience for Crafted destinations  
• Build environments that encourage energy, hospitality, personalization, and guest interaction
• Develop hiring and training approaches focused on personality, hospitality, and culture  
• Ensure the business maintains a strong human experience as it scales   

Test, Learn, Improve:

• Use pilots and field learning to improve menus, workflows, labor models, and equipment needs  
• Identify operational bottlenecks and simplify where possible  
• Build KPIs around throughput, labor productivity, guest satisfaction, repeat visits, and unit economics  
• Spend time in the field understanding what is and is not working operationally

Compensation & Benefits: 

• The expected compensation range for this position is between $132,200 - $262,400.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

  

Qualifications

• 8–10+ years operating restaurants, beverage concepts, QSR, retail hospitality, or multi-unit foodservice businesses 
• Experience opening and running restaurant or retail locations
• Strong understanding of labor management, throughput, shift