Senior GTM Strategist

Who are we?

HubSpot is a leading customer relationship management (CRM) platform for scaling companies. Tens of thousands of customers all over the world use our marketing, sales, and customer success software to grow their businesses. It's our mission to not just help them grow, but to help them grow better.

At HubSpot, we believe that our values live in our hearts, not our hallways. We want to build a company where people feel empowered to do their best work, wherever they are. 

What’s the Role?

As a Senior GTM Strategist at HubSpot, you will be instrumental in shaping and executing our efficiency between Sales and Marketing. Your focus will be on improving how we prioritize and manage leads to drive higher revenue outcomes, working closely with Marketing, Sales, Revenue Operations, and Product teams.

You will be a pivotal member of our dynamic team, taking on various projects related to Marketing Demand, Prospecting, and Lead Prioritization. You will act as an internal consultant to cross-functional teams, taking on different projects and going where problems are. This role is expected to operate in ambiguity and bring solutions to our business’ largest productivity headwinds. 

This is a high-impact role that offers significant visibility across HubSpot's leadership. You’ll report to the Director of Demand Management Strategy and partner closely with cross-functional teams to unlock future growth opportunities.

Responsibilities include:

• Design strategies to prioritize demand based on potential revenue
• Define and refine processes to improve the Sales rep experience, simplifying how they prioritize and work with leads to maximize productivity.
• Develop key performance indicators (KPIs) that measure lead quality and ensure Marketing is accountable for volume and quality, while Sales focuses on effective engagement and conversion.
• Drive improvements in the lead prospecting process by implementing strategies to surface and prioritize the best opportunities for sales teams.
• Collaborate with Marketing to align demand acquisition tactics, ensuring that they generate leads that are well-matched to our Sales team’s needs and capacity.
• Continuously analyze data and use insights to recommend and implement improvements to the way leads are prioritized, routed, and worked.

Who Are You?

• You’re a strategic thinker with the ability to manage complexity and deliver solutions that drive measurable results.
• You bring strong project management skills, with experience executing cross-functional initiatives that align teams across Sales, Marketing, and Operations.
• You enjoy working in ambiguity and having exposure to a variety of workstreams
• You have a deep understanding of CRM systems and best practices, and you’re comfortable using data to inform decisions.
• You have a data-driven mindset, with the ability to do lightweight data analysis for the sake of creating clear recommendations to the business.
• You excel at creative problem-solving, identifying innovative ways to improve processes and outcomes.
• You take ownership of your work and operate autonomously, driving initiatives forward even in the face of ambiguity.
• You’re an excellent communicator, able to distill complex information into clear and actionable recommendations for stakeholders.
• You consistently deliver results by balancing long-term strategic thinking with a focus on short-term execution and impact.

Cash compensation range: 118,500-154,000-189,600 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation