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MarTech Consultant – Customer Segmentation
DatahashUKRemotefull_timeVerifiedPosted 27 Sept 2024
About the role
This is a remote position.
About Company:
Enablers of no-code, first-party data integrations, Datahash is a global partner of various Ad Platforms such as Meta, Snapchat, Google, TikTok and X (previously Twitter). Be it performance marketing optimization (safeguarding ROAS, lowering CPA) or generating higher quality leads (reducing CPQL), Datahash does it all in just a couple of clicks. Marketers can now optimize, personalise, target and retarget across customer touchpoints like web, app, E-commerce, and CRM platforms in under 15mins!
About the role:
With strong analytical background in data analysis and experience working with customer segmentation strategies.As a Customer Segmentation Consultant, you will be responsible for helping our clients understand and better serve their customers by identifying key segments for targeted marketing campaigns. You will analyze customer data, identify patterns and trends, and use your insights to recommend segmentation strategies that will drive business growth.
Key Responsibilities:
- Analyze data to identify patterns and trends wit in different industries
- Build & Optimise customer segments for Target Industry
- Work with clients to implement segmentation strategies and track their success
- Stay up to date on the latest customer segmentation trends and best practices
- Help our clients to configure / integrate segments with their Marketing Channels.
- Stay up-to-date on the latest marketing technology trends and developments
Requirements
- 3+ years of experience in marketing and technology, with a strong focus on marketing automation platforms and other marketing technology solutions
- Experience working with execution of Marketing Campaigns in platforms like Google Ads, Facebook, Snapchat & Tiktok
- Strong analytical skills and experience working with customer data
- Experience with customer segmentation strategies and tactics
- Familiarity with data analysis tools such as Excel and SQL
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
Benefits
1. Work From Anywhere: Your office can be anywhere you like. Seriously, anywhere.2. Your Hours, Your Call: Work early bird hours or burn the midnight oil. It's all good.
3. Get in on the Action: ESOP? Yeah, you get a piece of the pie too.
4. Health is Wealth: We've got you and your family covered, health-wise.
5. Cool Vibes Only: Our work culture is as awesome as your favorite hangout spot.
6. Epic Offsites:
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