Senior Vice President, Lifestyle

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

Overview:

Ketchum is seeking a dynamic and strategic Senior Vice President, Lifestyle to work on a portfolio of iconic and beloved lifestyle brands. This role will lead client relationships, drive business growth, and inspire high-performing teams to deliver breakthrough, culture-inspired work.

Ketchum is more than a public relations and communications agency. We change the game with every client campaign we touch through innovative and creative solutions to drive our clients’ businesses forward. We are looking for a bold, strategic thinker with a passion for innovation, a strong eye for detail, and the ability to navigate complexity while inspiring teams to push creative and strategic boundaries.

This individual will bring deep expertise in consumer lifestyle marketing, corporate communications, and executive positioning. They will excel at building trusted client relationships, leading multidisciplinary teams, and driving strategic storytelling that enhances reputation and brand relevance. The ideal candidate is a leader with a pulse on cultural trends, a strong business acumen, and a passion for shaping the future of lifestyle communications.

Responsibilities:

• Serve as the strategic leader for a portfolio of high-profile lifestyle brands, driving vision, growth, and innovation.
• Own and cultivate senior-level client relationships, providing strategic counsel on corporate communications, executive visibility, and consumer engagement.
• Serve as strategic contact for clients and demonstrate in-depth knowledge of clients’ business and industry; develop strategy and lead successful tactical execution of client programs, on time and on budget.
• Lead executive positioning across a myriad of leaders at the client organization, including coordination across a large team that support individual leaders.
• Partner with media, influencer, and creative teams to develop multi-channel programs that amplify brand narratives.
• Drive business development, identifying new opportunities and leading strategic pitches to expand the agency’s portfolio.
• Maximize the agency’s network of resources to enhance client services – build connections across the agency so that you’re prepared to put forth agency subject matter experts for the good of client business. 
• Take initiative in team management by solving problems proactively and mentoring through action. Actively listen in client conversations and train teams to do the same.
• Conduct daily ‘culture-mining’ to keep a pulse on audience trends, needs, and moments. Leverage these insights to craft compelling storytelling opportunities for clients.
• Maintain high energy while supporting team growth through training, mentorship, and development opportunities. Foster an environment of continuous learning.
• Deliver clear, strategic, and persuasive presentations that effectively convey ideas to clients, colleagues, and stakeholders.
• Identify and troubleshoot client issues, mobilizing internal resources to develop effective solutions.
• Oversee budgets, billing, supplier invoicing, and scope of work to ensure profitability and efficiency for both clients and teams.
• Enhance company presence through thought leadership—writing, speaking, and professional engagements—to drive recognition and business growth.
• Attract, develop, and retain diverse talent while fostering an equitable, inclusive culture where every team member feels valued.

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