Marketing Director

We are currently seeking a Marketing Director for our client in the Hospitality sector. This role is pivotal within the Leadership team, driving essential strategic and operational decisions for the Hotel group.

The Marketing Director will spearhead all marketing, communications, and brand-related initiatives, collaborating closely with teams responsible for marketing, sales, revenue management, and public relations. 

As a leader in the organisation, the Marketing Director will focus on optimising revenue and profitability across the hotel through comprehensive Marketing, Sales, and Product Development strategies. We are looking for a candidate who not only possesses a deep understanding of traditional marketing principles but also demonstrates a strong track record in digital marketing and performance across various platforms. 

The ideal candidate should exhibit strategic thinking, creativity, and proactivity, prioritising the creation of overall value for the organisation. They must have a profound understanding of product development, marketing strategies, brand strategy and digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing, and be adept at leveraging these channels to drive engagement, conversion, and revenue. Moreover, the Marketing Director should possess a keen eye for identifying commercial opportunities in the digital landscape and fostering partnerships with relevant platforms and influencers. Excellent communication and interpersonal skills are paramount, along with effective leadership qualities and proficiency in revenue and budget management. 

The ideal candidate will seamlessly integrate into the team, embodying the company’s core values and contributing to the positive work culture. They should thrive in a collaborative environment, demonstrate adaptability, and uphold the commitment to excellence in hospitality while staying at the forefront of hospitality trends, travel experiences, best practices and digital marketing trends and technologies.

This presents an exciting opportunity for prospective team members to join our dynamic team. You'll be at the forefront of a growth and change plan for the organisation, including a marketing transformation project aimed at supporting these new initiatives. In a world of endless options and evolving customer demands, staying relevant is crucial for driving growth. Our focus will be on crafting meaningful customer experiences that directly address human needs, ensuring our marketing efforts resonate across diverse dimensions. Together, we will work as partners in this journey.

Key Responsibilities:

• Responsible for leading all marketing activities.
• Build and scale a high-performing marketing team.
• Monitor, analyse and communicate Marketing results.
• Create and execute the annual marketing plan while overseeing the budgeting process for all Sales and Marketing operations.
• Oversee the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
• Create and enhance digital marketing campaigns across multiple channels to maximise effectiveness and reach
• Craft the Public Relations Strategy and supervise its implementation in collaboration with PRD, external agencies, or corporate PR resources.
• Formulate the Public Relations Strategy and ensure its execution, collaborating with PRD, external agencies, or corporate PR resources. Additionally, oversee updates and execution in conjunction with PRD, agency, or corporate PR support.
• Serve as hotel spokesperson, when appointed by the COO or the CEO, to make all official statements for the hotel to the media.
• Plan and coordinate all special events and promotions with the aim to maximise publicity
• Craft Social Media strategy and distribution outlets with your team.
• Recognize different market segment needs and adjust strategies to make the most revenue and profit.
• Perform a thorough competitor analysis to guarantee that the property's product and service offerings are strategically positioned to gain a competitive advantage.
• Oversee and grow the marketing department by identifying revenue opportunities. 
• Establish a global brand identity that showcases the organization’s unique character, values, and culture.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditure.
• Develop a thorough understanding of the hotels’ value propositions and our target audiences in order to devise relevant and engaging campaigns.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights