Marketing Intern (Rising Junior) - Summer 2024

Company Description

Are you looking to gain experience in Marketing with a Fortune 200 company?

ITW Residential & Renovation division of the Construction Products business segment is a global provider of innovative fastening solutions that improve contractor productivity and building quality in the residential, commercial, and renovation construction industries.  Our products are positioned as market leaders and category leading brands include wood to wood fastening systems (Paslode), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®).  ITW Residential & Renovation, one of the largest divisions of ITW, strives to exceed top and bottom-line growth expectations.

ITW’s products and solutions are at work all over the world - in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which we live and work, the cars we drive, and the mobile devices we rely on. You are never, whether you know it or not, more than a few steps from an innovative ITW solution. 

Job Description

Position Summary:

As part of the ITW Residential & Renovation Marketing team, the Marketing Intern will help execute the marketing plans and tactics to acquire and engage our end users and support retail channel marketing initiatives with the Home Centers, Lumberyards, dealers, and distributors. The scope of responsibilities is broad and may include involvement in customer input and analyzing market data to support new product development and developing material for product launches.

Core Responsibilities:

• Review current product offerings and recommend opportunities to simplify the product line
• Assist with segment market research
• Support new product market launches
• Develop marketing materials for customer and end user support 
• Create email marketing content and conduct analysis
• Perform website content updates

Expected Learnings:

• Understand the New Product Development Process (launch to commercialization)
• Data analysis translated to brand/product strategies and initiatives
• Competitive benchmarking and tracking (product, pricing, promotions, etc.)
• How to work in a collaborative cross-functional team 
• Exposure to the execution of digital marketing campaigns
• Strengthen project management skills by creating timelines, setting milestones, measuring progress, and reporting on findings.
• Development and demonstration of strategic thinking through influencing key stakeholders on learnings, implications and suggested next steps
• Business acumen enhancement by exposure to a customer backed approach to business, and an overall big picture understanding of the business and its interrelationships

Qualifications

Job Requirements:

• Rising Junior (graduating 2026) pursuing a Bachelor’s degree in Business, Marketing, Digital Marketing Engineering or related field
• Tech savvy, detail-oriented, with superior organizational, analytical, and problem-solving skills
• Strong MS Excel skills, including VLOOKUP, pivot tables and graphs; Microsoft Word and PowerPoint
• Hardworking and enthusiastic personality

Job Competencies:

• Critical Thinking & Decision Making: Ability to make logical and sound decisions and to know when to act independently and when to seek assistance.
• Curiosity & Learning Orientation:  Actively identifying new areas for learning and applying newly gained knowledge/skill on the job.
• Drive to Excel:  Driven to succeed and willing to go the extra mile.  Perseveres in the face of obstacles and challenges.
• Interpersonal Skills & communication:  Ability to work collaboratively and partner well with others, express oneself verbally and in writing, and listen well.

Additional Information

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential duties and responsibilities of this position, within typical manufacturing plant working conditions.

While performing the duties of this position, the employee is occasionally exposed to fumes, airborne particles, climate variances and moving mechanical equipment typically found in a manufacturing environment. The noise level in the work environment (office) is usually low, but much higher when exposed to the manufacturing areas. Certain personal protective equipment is required when i