Senior Director, Consumer Channel Marketing

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

As the Senior Director, Channel Marketing, you will lead integrated retail and e-commerce marketing strategies to grow Moen’s presence and performance across major partners such as Home Depot, Lowe’s, Amazon, and Wayfair. With your deep expertise in omnichannel strategy, consumer engagement, and collaborative leadership, you will shape Moen’s go-to-market execution and build strong cross-functional connections to drive sustained growth.

You will work across internal teams and external partners to elevate brand visibility, optimize shopper experiences, and align marketing efforts with Moen’s business goals. Your ability to deliver actionable insights, strengthen customer relationships, and champion high-performing teams will be essential to success in this dynamic, multi-brand environment.

We value individuals who can Think Fast, leveraging data to identify key market opportunities; Work It Together, fostering deep collaboration across Sales, Product, and RGM; and Make the Hard Call, applying sound judgment to move bold strategies forward and drive meaningful outcomes.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Develop and lead retail and e-commerce channel marketing strategies that enhance visibility, conversion, and customer engagement across Moen’s key partners.
• Partner closely with Sales, Digital, and RGM teams to execute omnichannel campaigns that connect the customer journey across online and in-store touchpoints.
• Lead the strategic planning and flawless execution of channel-specific product launches in collaboration with Product and Innovation teams.
• Build strong relationships with major retail and digital commerce partners to co-develop campaigns, optimize placements, and enhance category presence.
• Oversee the creation of merchandising strategies and sales tools, including planograms, displays, training content, and marketing collateral.
• Drive performance analysis and reporting across all channels, turning insights into actions to continuously improve results.
• Manage budget planning and investment allocation to maximize ROI and align with broader commercial objectives.
• Empower a high-performing team through mentorship, coaching, and clear strategic direction.
• Monitor market trends and competitor activity to identify growth opportunities and inform proactive marketing adjustments.
• Collaborate with peers across the business to share insights, evolve best practices, and align channel marketing strategies with enterprise goals.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field.
• 10+ years of experience in retail or omnichannel marketing within the building products or consumer durables industry.
• 5+ years of experience managing customer accounts, channel marketing, or retail partnerships, including budget oversight and P&L exposure.
• Demonstrated success in leading cross-functional initiatives and managing through influence in a matrixed organization.
• Strong understanding of e-commerce and retail merchandising strategies, with experience in platforms like Amazon, Wayfair, and big-box retailers.
• Skilled in performance tracking using tools like Tableau, PowerBI, or Google Analytics.
• Excellent communicator with the ability to build trust, share clear strategies, and engage internal and external stakeholders.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and SAP.