Senior Growth Marketing Manager (Adobe)

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location & Flexibility  

When team members told us they needed more flexibility and autonomy around where and how they worked, we acted, creating two options to accommodate two different styles of work. One non-negotiable principle along the way? We had to retain our deep culture of collaboration, both among ourselves and with our clients. Introducing Work From Near (Hybrid) and Work From Anywhere (Remote) at WillowTree. Learn more here.

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our offices or in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

Travel to client sites will be required on an ad hoc basis.

The Opportunity

As a Senior Growth Marketing Manager (Adobe) you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business and technical integrations, driving impactful, data-driven decisions for our clients. You'll interact with some of the most brilliant minds in marketing technology to manage ongoing integrated digital marketing campaigns, ensuring our clients successfully adopt and leverage Adobe technologies to support the launch of their digital marketing campaigns. 

Responsibilities

• Lead complex business and technical integrations across a variety of client apps and tools in the MarTech landscape, with a focus on Adobe Experience Platform applications such as AEP, CDP, AJO, and CJA, as well as other tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with stakeholders.
• Coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
• Train clients to use their mobile growth stack, including Adobe tools, and advise on best practices.
• Manage client media budgets and apply them across social channels like Google and other digital advertising networks.
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI.
• Provide feedback to internal teams on creative asset and content development.
• Resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications.
• Develop multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications.
• Collaborate with mobile technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies.
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.

Qualifications

• A few years of professional experience in a client-facing marketing strategy role or account management role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
• Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform applicati