Social Strategy Director

Fully Remote, North America

Our number one focus is to help brands build genuine human connections with their consumers. We partner with our clients to find business solutions through human interactions driven by data and insights. We use insights to form strategy, then execute across all areas of social, including community management, listening, content, reporting, and crisis management.

We are The Social Element - a place where everyone has a voice. Diverse in our make-up and inclusive in our thinking; this has been who we are from the get-go. We strive to create a place where everyone is celebrated and has the opportunity to shine. We feel ready and excited to bring our whole selves to work. #genuinehumanconnections

We are currently looking for a Social Strategy Director in North America who is a proven, driven, social media expert who is ready for the opportunity to grow and innovate our strategy services.

The ideal candidate is the perfect mix of leader, storyteller, and doer; able to create the vision for the team, lead the development of strategists and analysts, and unlock the insights and strategies to create social-first content that helps our clients achieve their goals.

Is this you? 👊

You are passionate and proven in the social space, on top of the latest TikTok trends and Instagram memes, and are able to support and sell-in unique ideas to clients. You will be the leader of the agency’s strategy practice, uncovering insights and partnering with our Social Content Director to drive stand-out creative. Under the oversight of the VP of Social Innovation, you’ll be responsible for collaborating with and leading Account and New Business teams to bring new creative solutions to clients.

Sound like you? We’d love to talk to you about this position!

What You’ll Do 📅

• INNOVATIVE THOUGHT LEADERSHIP: In partnership with the VP of Social Innovation, proactively shape the future of The Social Element’s social strategy team and products (ex, engagement and social content strategies.) Create and invent new services (ex. Influencer partnership) to grow the agency’s offerings and evolve with the changing social landscape.
• DATA AND CULTURE EXPERT: Lead cultural, category, and consumer research and insights mining for creative campaigns and content. Able to lead and find truths from data to drive the practice. Oversee KPI creation and reporting for creative and engagement services. Understand today and tomorrow’s digital audiences and uncover the insights brands need to further their connection across social platforms.
• SOCIAL NATIVE AND TRENDSPOTTER: Stay on top of the latest platform updates and social culture trends. Identify the right moments for clients to join a trend, and partner with Creative to develop unique content moments for clients to lead the trends.
• DEPARTMENT LEADERSHIP: Lead development of the Social Strategists and Analysts, guiding them to achieve goals and assist in supporting their professional development. Upskill and grow our existing team for strong creative/strategy collaboration.
• STRATEGIC PARTNERSHIP: Partner closely with Content, unlocking insights that lead to strong performing creative. Create briefs, support in Content brainstorms, and deliver feedback that grows on an idea. Develop strategic processes and practices to better the work of the agency.
• CLIENT LEADER: Be the client’s partner, unlocking ways to achieve their goals and connect with their audiences. Use data to craft insights and know how to guide clients to the best path forward.
• PRESENTATION AND STORYTELLING EXPERT: Support your strategic recommendations through strong written, editing, presentation, and communication skills. Leverage insights to captivate audiences and convey complex thoughts, emotions, and events simply and beautifully.

Requirements

About You 👇

• Avid and passionate social media user with an interest and curiosity in internet culture

• Naturally inclusive, collaborative and with a positive can-do attitude
• Proven strategy leadership for social media and digital required including leading and overseeing strategists and partnering with creative teams
• An existing portfolio of real-world social strategy work, including client case studies, is required
• Proven track record of strategic talent management and new business pitching
• Exceptional presentation skills are required. Confident in strategy creation and delivery to clients and internal stakeholders. Expert written and ve