Jobs and Careers

Marketing Insights Lead

Los Angeles, United StatesRemotefull_timeVerifiedPosted 23 Jul 2025

💰 $175,000/yr($160,000/yr – $175,000/yr)

About the role

The Role

We’re looking for a strategic storyteller with a deep love of data to lead our Marketing Insights function at Linktree. This is a brand-new role that will shape how we uncover, craft, and share insights about the creator economy, platform trends, and what’s next in the world of monetization and content.
As our Marketing Insights Lead, you'll be responsible for building the strategy, rhythm, and storytelling approach behind our insights, turning numbers into narratives that inspire our community, our customers, and our internal teams. You'll work closely with data science, comms, content, and product marketing to surface and publish impactful stories across reports, newsletters, and more.
Linktree has been a leader in our space for years and there is an incredible opportunity for the right candidate to make our insights function an industry leader as well.

What You’ll Own

Overall strategy for marketing insights: Roadmap out a clear insights and research content strategy, defining themes, formats, and frameworks that help us tell compelling, credible stories.
Content production: Lead the production of flagship reports, recurring trend digests, and editorial-style newsletters including managing contractors, research vendors, or freelance writers.
Influence marketing and product strategy: Ensure insights are accessible and useful across the org, helping fuel campaigns, positioning, GTM strategies, and thought leadership.
Partner cross-functionally: Work closely with Data Science, Brand, Comms, Product Marketing, and Partnerships to identify emerging trends, synthesize platform data, and bring fresh insights to market.

What We’re Looking For

You’ve led research or insights work in-house at a brand, platform, or agency with strong opinions on how data can drive storytelling.
You’re fluent in marketing and media metrics, but you know how to translate data into narratives for non-technical audiences.
You’ve worked across functions (and time zones), and can drive alignment between creative, comms, and analytical teams.
You’re both strategic and hands-on: you can define a vision, but also ship the first version yourself.
Bonus if you have experience in platform data storytelling, creator economy trends, or media/editorial environments.

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000-$175,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: f