Product Marketing Manager, Content & GTM

Product Marketing Manager, Content & GTM

• Location: Hybrid (Mountainview, CA; 2 days/week in-office)

• Salary Range: $140,000 - $175,000+ + Equity & Benefits

• Employment Type: Full-Time

• Reports to: VP of Marketing

Description:

Stop marketing hype. Market outcomes.

Kognitos is building the future of AI automation, turning plain English from business users directly into powerful, operations-ready AI. It’s a category-defining technology, but in a market drowning in noise, our story needs a powerful voice to cut through.

That’s where you come in.

What You'll Do:

• Translate the Technical into the Tangible: This is your core mission. You will work side-by-side with our founders, engineers, and product teams to deeply understand Kognitos. You'll then distill that complexity into clear, compelling messaging and narratives for a B2B audience.

• Own Go-to-Market Content Strategy: You will develop and execute the content strategy that brings our product to life. This includes defining messaging for key personas, creating assets for every stage of the funnel, and establishing Kognitos as the undisputed leader in AI automation.

• Be a Hands-On Creator & Evangelist: This isn’t a role where you just write briefs. You will be a primary content creator, specializing in video. You'll script, shoot, and edit engaging product demos, explainers, and thought leadership content for LinkedIn, X(Twitter), YouTube, and our website.

• Master an AI-First Workflow: You’ll live at the cutting edge, using AI-driven tools (e.g., Veo 3, Descript, Midjourney, CapCut) not as a crutch, but as a creative partner to accelerate your workflow and amplify your output.

• Measure What Matters: Go beyond vanity metrics. You’ll own the analytics for your content, connecting your work directly to lead generation, pipeline influence, and sales velocity, and constantly iterating based on data.

• Enable the Field: Partner closely with the sales team to ensure they are armed with compelling content and assets that help them win. Your work will be the fuel for every stage of the customer journey.

Who You Are (Qualifications):

• Experience Level: 5-8 years in a Product Marketing role within a B2B SaaS or enterprise technology company. You have a proven track record of translating complex technical products into compelling messaging, positioning, and content.

• Demonstrable Impact: You must have a strong portfolio demonstrating your work, including go-to-market materials (e.g., sales decks, messaging frameworks) and a heavy emphasis on content creation, especially video. We want to see how you think strategically and execute creatively.

• MarTech Proficiency: Extensive experience with modern marketing and sales platforms. You should be comfortable navigating tools like Hubspot, Salesforce, HootSuite, Google Analytics, and SEO tools like SEMrush and Ahrefs.

• AI-Native Toolkit: Hands-on expertise with an AI-first content workflow, using generative AI tools to accelerate your creative process.

• Exceptional Storyteller: You have exceptional communication skills, both written and verbal. An engaging on-camera presence for hosting webinars or creating videos is a major plus.

• Analytical Mindset: Proficiency in using analytics to measure content performance, track key KPIs (like engagement, pipeline influence, and conversions), and make data-driven decisions to optimize your strategy.

• Education: A Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.

You might be a perfect fit if...

• You believe that "show, don't tell" is the golden rule of marketing complex products.

• You see content as the fuel for a successful Go-to-Market strategy.

• You’d rather spend an hour workshopping an idea with an engineer than a day in a pointless meeting.

• You see product marketing as a craft that blends deep customer empathy with creative execution.

• You thrive on autonomy and want to be measured by your impact, not your activity.

If you’re ready to stop just contributing to a brand and start building one, apply now.

Final note

You do not need to match all of t