Senior Manager II, Marketing Measurement Strategy

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our New York City, San Francisco, Sunnyvale, Mountain View or Chicago office.

LinkedIn’s Marketing Measurement team uses Marketing Mix Modeling (MMM) to inform marketing investment decisions and performance management. This role leads the application of MMM, translating model outputs into forecasts, scenarios, and planning guidance that directly shape marketing investment decisions.

This is a Senior Individual Contributor II role focused on driving how MMM is used in planning and optimization, not just reporting results. The role partners closely with Finance, marketing, analytics, and external modeling partners, and is accountable for integrating MMM into ongoing planning and budget allocation.

Responsibilities:

MMM Strategy and Leadership

• Lead interpretation and application of MMM results.
• Translate model outputs into clear ROI narratives, investment guidance, and planning implications.
• Set guardrails for how MMM results should and should not be used in decision making.

Forecasting, Scenario Planning, and Optimization

• Design and drive scenario planning using MMM outputs to support what-if analyses and optimization decisions.
• Build directional forecasts and spend scenarios for annual and in-year planning.
• Partner with Finance, Operations, and Marketing teams to align MMM-based insights with planning and budget decisions.

MMM Integration and Measurement Context

• Integrate MMM outputs with incrementality testing, attribution, and other measurement inputs where appropriate.
• Reconcile differences across measurement approaches and communicate implications clearly.
• Explain confidence levels and limitations in a practical, decision-oriented way.

Cross-Functional and Vendor Leadership

• Act as the primary liaison between MMM vendors and internal teams consuming the outputs.
• Gather, refine, and prioritize requirements so MMM outputs address key business questions.
• Represent MMM perspectives in planning discussions, presentations, and executive-facing conversations.

Driving Adoption and Scale

• Design processes and tools that integrate MMM outputs into marketing planning and budget allocation.
• Lead adoption and change efforts in a matrixed environment.
• Improve how MMM results are shared and applied so teams can move from insight to action efficiently.

Qualifications

Basic Qualifications:

• BA/BS degree in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience.
• 8+ years of experience in marketing analytics, measurement, or strategy
• 3+ years of hands-on experience with Marketing Mix Modeling, including interpretation and real-world application

Preferred Qualifications:

• Hands-on experience with marketing analytics tools, scenario planners, or MMM software
• Experience using incrementality testing or other causal measurement approaches to complement MMM
• Experience applying MMM outputs to support planning, optimization, and budget decisions
• Experience using MMM-based scenario planning to inform marketing investment decisions
• Experience explaining assumptions, limitations, and confidence behind modeled outputs to stakeholders
• Experience operating in ambiguous environments and leading change through influence
• Understanding of marketing measurement methods and optimization processes
• Clear communication and data storytelling skills, with the ability to influence and align senior stakeholders

Suggested Skills:

• MMM interpretation and application
• Scenario planning and forecasting using modeled data
• Marketing measurement strategy and optimization
• Cross-functional s