Senior Visual Designer

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

Babylist is seeking a highly skilled and creative Senior Visual Designer to join our dynamic team. In this role, you will be a critical contributor to our growth initiatives, working closely with acquisition, brand, PR, and social teams to create compelling visual content that drives business results. As a key member of our design team, you will have the opportunity to lead high-impact projects across multiple channels while maintaining our brand standards.

Who You Are

• 5-7 years of design experience with proven success in acquisition marketing, brand campaigns, and social media
• Proficiency in Figma and other design tools, with experience and interest in AI-powered design support tools 
• Strong portfolio demonstrating multi-channel digital marketing campaigns and creative work with measurable business impact
• Experience with performance marketing, creative, and A/B testing methodologies
• Excellent project management skills with the ability to handle specialized work across multiple initiatives
• Exceptional communication and collaboration skills, with the ability to present design concepts to stakeholders and advocate for creative excellence
• Thrive in a fast-paced environment, managing competing priorities
• Proactive problem solver who identifies opportunities to use AI and automation to work efficiently

How You Will Make An Impact

• Lead design for registry acquisition testing and optimization across paid channels, including direct mail and paid social campaigns
• Partner with the social team to develop and implement a comprehensive visual strategy refresh that improves engagement rates and follower growth
• Collaborate with cross-functional teams in product and partnerships on various initiatives and ad product placements
• Drive creative concepting and production for high-visibility brand campaigns, including PR initiatives and tentpole marketing moments
• Develop scalable design systems and templates to improve efficiency across email, social, and acquisition channels
• Mentor and provide constructive feedback to junior designers while maintaining high creative standards
• Stay up to date on design trends, emerging technologies (including AI tools), and best practices to continuously innovate our visual approach
• Manage multiple high-priority projects simultaneously, delivering assignments on time while maintaining quality

Please include a link to your portfolio. Applications without a portfolio link will not be considered

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management