Planner, Social Marketplace

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You’ll Do 
Campaign Management/Execution – 25% 

• Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction 

• Traffic plan assets such as creative and required tracking tags 

• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues 

• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients  

• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

• Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager 

• Take ownership of completing and monitoring both internal team and client facing financial tracking documents  

Reporting – 25%  

• Monitor pacing and optimizations of active social campaigns across client roster daily 

• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager 

• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed 

Social Media Planning – 20%  

• Support in developing proposals for paid social media campaigns across active client roster 

• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations 

• Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge