Manager, Global Marketing Partnerships

Manager, Global Marketing Partnerships – New York, Denver

Are you ready to lead key worldwide partnerships that enable the delivery of growth targets for a global financial services company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Manager, Global Marketing Partnerships – New York, Denver.

Western Union powers your pursuit.

In this role, your key priority is to lead Western Union partnerships with marketing vendors and platforms including Mobile Measurement Partner, Web Analytics, Walled Gardens, and new partners to be onboarded. You will be responsible for driving a best-in-class and performance results-oriented relationship with all partners under your remit.

Role Responsibilities 

• Leads the global relationship with Western Union’s Mobile Measurement Partner, Walled Garden Platforms, App Analytics SaaS, and other key partners in the paid media digital ecosystem to ensure best-in-class performance.
• Enables the success of the regional Go to Market teams through a best-in-class global marketing partners operation. This includes but is not limited to working within the Global Marketing Commerce and Innovation team to ensure all relevant SDKs are updated, web taxonomy and tagging is enabled, that all contractual vendor features are properly exploited, and all possible opportunities preventing new customer acquisition growth within marketing partners are addressed.
• Supports the Marketing Commerce and Innovation team’s implementation of an enhanced performance measurement framework that improves Western Union ROAS, Customer Lifetime Value, understanding of creative asset performance, and that the “working” media budget is efficiently deployed, tracked and optimized across all channels.
• Leads the execution of the global “non-working” marketing partnerships budget, including monthly tracking with the Marketing Operations and Finance teams; ensures all POs are correctly created and shared; and that all invoices relating to global budget are correctly paid.
• Supports the Marketing Commerce and Innovation team by ensuring all designated contracts are reviewed, negotiated, redlined, agreed, and executed on time, in full.
• Recognizes and adopts industry best practices and supports an ongoing global Proof of Concept program to ensure global partnerships are best-in-class.
• Engages with Privacy and Information Security to ensure all initiatives and programs meet internal and external regulatory requirements

Role Requirements

• At least 5 years’ demonstrated experience in performance marketing/direct-response marketing.
• Bachelor’s degree or equivalent experience in business, marketing, or a related field.
• Understanding of the needs and motivations of a variety of stakeholders that interact with the global performance marketing partners.
• Ability to communicate needs and objectives in a succinct, clear, and persuasive fashion across the position’s multiple stakeholders.
• One or more years of management experience a plus
• Proven expert in Facebook Business Manager, Google Marketing Platform tools, SaaS measurement and attribution tools. Certification in at least two of the above areas required.
• Experience with Customer Data Platforms and Data Enrichment and Activation partners a plus.
• Knowledgeable about the contemporary AdTech environment and about Programmatic media, Paid Social and Search, Upper Funnel measurement, and Privacy regulations.
• Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies in support of Go-To Market regional teams.
• Working knowledge of SQL and related tools a plus.
• Demonstrated success managing complex business processes across multiple teams in a high-growth environment.
• Ownership mindset with propensity for finding unique solutions to business challenges.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’