Director, Digital Marketing

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 17 states with 147 dispensaries and employs nearly 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production.   Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. Social Responsibility | Curaleaf | Cannabis with Confidence

 

Our Mission: To enhance lives by cultivating, sharing, and celebrating the power of the plant. 

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

• Lead and Inspire.  
• Commit to Win.  
• ONE Curaleaf.  
• Driven to Deliver Excellence.  

 

 

Curaleaf Culture: 

At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.

 

What You’ll Do:

The Director of Digital Marketing will support Curaleaf Hemp consumer marketing efforts, specifically through online channels. They will work in close partnership with the Hemp leadership, sales & marketing partners, Commercialization team, Curaleaf brand & marketing teams, contractors, and agencies.

 

• Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
• Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:
• Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities
• Identify and select vendors
• Manage budgets and advertising performance
• Work with digital and marketing managers to optimize B2C CRM and social media efforts
• Work with tech resources (internal and external) for continued platform improvement
• Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness

 

What You’ll Bring:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
• Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results
• Strong financial acumen
• Business negotiation skills
• Ability to solve problems and overcome obstacles
• Strategic thinking skills and proven experience generating original ideas
• Strong interpersonal skills
• Excellent written communication skills and solid presentation skills
• Adaptability and flexibility to meet changing priorities
• Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
• Highly proficient in Microsoft Excel and PowerPoint  

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