APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

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POSITION SPECIFICS​

The Digital Content Strategist employs a variety of digital marketing, communications, and public relations strategies, including web, email, social media, news media, special events, and other methods. They research and translate various forms of subject matter to produce content for infographics, articles, newsletters, digital signage, and other internal or external communications. They participate in the planning of digital marketing and communications strategy, creating, conceptualizing, editing, implementing, and enhancing communications and content, including website updates, advertisements, articles, and feature stories.

Responsibilities:

• Execute and coordinate the production of digital marketing and promotional communications, including print, electronic, social media, new/emerging media, and other collateral.
• Design assets and collateral for Four Diamonds' needs across social media, print, and other platforms.
• Oversee the Four Diamonds Storefront, including order fulfillment, restocking, and new product design.
• Create content by writing copy, blogs, and graphic content, and posting it on social media profiles.
• Manage Four Diamonds' social media presence, create and schedule posts, respond to comments, and analyze performance metrics.
• Develop, implement, and manage paid advertising campaigns on social media platforms.
• Strategically use SEO keywords and phrases to structure social media campaigns.
• Produce engaging video reels to connect with the audience.
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Monitor news and media presence, track analytics of website and digital traffic.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• Plan and oversee the implementation of event promotions.
• Collaborate with agencies and other vendor partners on campaigns.
• Monitor and communicate the status of tactical campaign implementation with clients and management.
• Collaborate in the planning of digital marketing and communications strategy.

 

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

 

Four Diamonds is committed to conquering childhood cancer by supporting children treated at Penn State Health Children's Hospital and funding groundbreaking research helping kids around the globe. Since 1972, Four Diamonds has helped thousands of families by cov