Sr. Marketing Acquisition Analyst

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• 401(k) with company match

• Pre-tax spending accounts including health care FSA and commuter savings

• Flexible paid time off

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. 

About the Role
 
The Senior Marketing Retention Analyst will work alongside the broader marketing and BI teams to identify areas of opportunity to retain our most valuable assets and drive further business growth. They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies within the broader marketing business, including CRM, omnichannel and loyalty. The ideal candidate will be a motivated analytical thinker who thrives in collaborative environments to inform key business decisions. They will also need to efficiently manage multiple projects across several different key business priorities within the marketing space. It is vital for this person to feel comfortable interfacing with key internal and external business leaders.

Responsibilities

• Responsible for leading the development and delivery of actionable insights and analysis in response to key business questions

• Efficiently manage multiple short- and long-term projects to keep on track with deadlines and continue to push the business forward

• Lead the analytics strategy within the CRM, Omnichannel & Loyalty space in collaboration with the marketing business leads

• Interface with internal and external stakeholders regularly to identify areas of focus within the business

Qualifications  

• 4+ years commercial experience in analytics, business intelligence or data science

• Advanced use and understanding of SQL

• Advanced use of Microsoft Office especially Excel and PowerPoint

• Proficiency in a programming language (e.g., Python, R)

• Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)

• Experience leading analytical strategies across the commercial business

• Confident presenting recommendations to key stakeholders extending up to the Senior Leadership level

• Experience working with large and sometimes incomplete and complex data sets

• Basic understanding of sports betting in United States

• Business standard use of the English language

The annual salary range for this position is $92,000 to $120,000.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  This position is also eligible for participation in a performance-based bonus plan.  

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Gaming Compliance & Licensing Requirements 

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.  Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies.  Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment.  Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

I