Senior Manager, Trade Strategy

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  
Empower the regional sales team with tools & resources to elevate execution while supporting wholesalers’ 1- & 3-year planning processes concurrently. 

JOB RESPONSIBILITIES: 

• Ensure execution calendar is meeting Regional Commercial initiatives by utilizing data sources to target growth channels and consumers. 

• Own Account Segmentation routine and develop case studies to scale strategy across different markets. 

• Elevate Wholesaler Joint Business Plan process via partnership with Commercial Team. 

• Own West Region Activation Army Strategy supported by data and deliver best results via robust tracking and measuring. 

• Develop case studies showing incrementality and strong ROI to unlock future funding opportunities within region. 

• Serve as strategic lead for bringing programs and investment to life with wholesalers in each region: WJBP, EDGE, CPC, various incentives. 

JOB QUALIFICATIONS: 

• Bachelor's Degree required 

• 5-7 years sales and/or marketing experience 

• In-depth knowledge of regional marketing and sales organization 

• Strong communication skills, both internal and external 

• Proficiency in PowerPoint, Excel and internal system tools 

• In-Office role

 
WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these