You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

THE ROLE

The Strategy Senior Associate leads end-to-end delivery of the DTC channels most important commercial projects. The role is responsible for overseeing and building all aspects of Strategy projects including the approach, strategy, experience design, testing, go-to-market and launch execution. The Sr. Associate will act as an engagement manager, managing the project team and collaborating cross-functionally with researchers, business owners and designers to bring value to market. They will oversee and create deliverables, lead recommendations and socialization, while ensuring timely delivery of concurrent projects. The Strategy Sr. Associate will bring creativity, industry best practices, and customer feedback to solve problems in ways that enable rapid delivery of customer and business value.

THE TEAM

The DTC Strategy team is responsible for setting the multi-year strategic agenda for the Direct to Consumer channel and driving commercial value through the end-to-end delivery of complex projects focused on unlocking net-new growth, new capabilities, optimizations or efficiencies. Our fast-moving, multi-disciplinary team leads all aspects of project delivery from discovery, research and design, valuation, testing and validation to launch, scale and stabilization. We’re a lean but diverse team of people — in skillset and life — that are endlessly curious, tactfully rebellious, and proud over-sharers who strongly believe in progress over perfection. 

RESPONSIBILITIES​

Discovery & Strategy Design

• Lead strategy phase planning and approach creation (e.g. scope, approach, project planning, resourcing and governance)
• Oversee or lead all aspects of phase delivery including project management, coordination, workshop facilitation and deliverable build-out
• Work with key business stakeholders, designers, researchers to design all aspects of the strategy: awareness/media plan, offer, assortment, experience, operating model, implementation requirements, etc.
• Lead project valuation including business case development in partnership with Finance organization
• Own strategy recommendation and deliverable documentation; deliver leadership communications and alignment

Testing & Validation

• Oversee execution of prototyping and pilot initiatives, guiding a cross-functional team on the experience design, build, and launch
• Define key learning criteria in support of business case, learning plan, experience design and/or optimization, and go-to-market strategy
• Lead all aspects of testing delivery including measurement and validation including refreshed business case from learnings
• Build and communicate recommendations to leadership

Implementation & Execution

• Oversee implementation plan including design, business requirements, and launch timing and dependencies
• Work with key stakeholders in marketing, direct to consumer (Experience, Commercial, DevOps, etc.), IT, Finance, analytics, et al to bring initiatives to market
• Manage initiative stabilization, hyper-care and on-going optimization
• Drive project transition and handover to business including change management

Hard Skills 

• Experience working in Direct to Consumer, Strategy and/or Management Consulting (4+ years), MBA preferred
• Experience leading cross-functional project teams
• Strategy development, delivery and execution
• Financial modeling, valuation and business case creation
• Strong presentation creation and communication skills  
• Project management and initiative leadership
• Experience with Digital Technology and/or implementation delivery
• Familiarity with different technology platforms (e.g. Salesforce) and launching new digital capabilities

Soft Skills 

• Self-starter but collaborative
• Curious at the core and customer-focused 
• Willing to wear multiple hat