Digital Marketing Product Manager, Card's Acquisition

About this role:

Wells Fargo is seeking a Lead Product Manager in Credit Card's Acquisition Digital Marketing within Consumer Lending. In this role, the new product manager will be responsible for establishing and executing on strategies for Credit Card Digital Marketing capabilities that drive acquisition and improve customers’ digital experiences. This individual should have extensive experience delivering value through the product operating model (owning discovery, delivery, and post-delivery monitoring and ongoing enhancements). They will collaborate closely with campaign managers, business stakeholders, technology, external partners and other stakeholders to identify solutions that achieve target state and meet business objectives. Important to success will be a strong understanding of digital marketing platforms and financial services marketing.

Are you looking for more? Find it here. At Wells Fargo, we believe that a meaningful career is much more than just a job. It’s about finding all the elements that help you thrive, in one place. #LivingTheWellLife means you’re supported in life, not just work. It means having a competitive salary, a robust benefits package, and programs to support your work-life balance and well-being. It means being rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it! Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces “to grow your career” in the U.S. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Execute on and deliver a strategic set of priorities that meet target state and embody true product management principles of design, build, test and measure
• Lead complex initiatives including new capability onboarding and enhancements of existing capabilities that enable best in class digital customer experiences that drive acquisition
• Own the roadmap by guiding cross-functional teams in sequenced, efficient delivery of strategically significant deliverables
• Translate business and marketing requirements into logical and actionable building blocks for a variety of teams to execute
• Implement change delivery solutions for the capability process
• Oversee risk management throughout the process to meet deliverables and drive new initiatives
• Collaborate and consult with managers, stakeholders, scrum masters, project managers, vendors and delivery team to resolve issues and achieve project goals
• Lead projects, cross-functional teams, or serve as a mentor to less experienced staff
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+ years of experience with the financial capabilities including onboarding, integrations, deployment and ongoing management 
• 3+ years of experience managing CMS-driven test and learn optimizations
• 3+ years of experience working with Kanban development including experience with one or more tools used for tracking user stories or backlogs, such as Confluence or Jira
• 3+ years of experience in financial services including but not limited to credit card and/or co-brand cards
• Experience creating efficiencies and increasing productivity to enable speed to market
• Ability to develop partnerships and collaborate with other business and functional areas
• Ability to exercise independent judgment and creative problem-solving techniques
• Excellent verbal, written, and interpersonal communication skills including dynamic story telling for executive level presentations
• Knowledge and understanding of business requirements analysis including identification of alternative solutions and associated tradeoffs
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels