Global Senior Manager - Communications & Advocacy - Midscale & Economy brands

<h3>Company Description</h3><p>At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.<br/> <br/> We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.<br/> <br/> At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.<br/> <br/> Our teams, known as Heartists®, bring together the best of hospitality. <strong>Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.</strong><br/> <br/> <em>Here,</em> we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.<br/> <br/> Discover the life that awaits you at Accor Careers: https://careers.accor.com/</p><h3>Job Description</h3><p><strong>Senior Manager – Global Comms &amp; Advocacy – Midscale &amp; Economy Brands  </strong></p><p>Scope: Social Media &amp; Influence – Paid, Owned, Earned for<strong> ibis, Novotel, Mercure. </strong><br/>  <br/> Reporting to: Senior Director, Global Comms &amp; Advocacy (Céline MOUQUET) <br/> Location: Global HQ (Issy Les Moulineaux)<br/> Type: permanent, full-time (3 days a week – Tuesdays to Thursdays at HQ, monday and Friday remote work) </p><p><u>Role purpose </u></p><p>This role leads the RUN (always-on) social media ecosystem and HERO campaigns for ibis, Novotel, and Mercure at global level. <br/> The Senior Manager operationalizes brand platforms through creator-led content, amplification strategies, and cross-regional deployment, ensuring cultural relevance, performance, and connectivity to the full funnel. </p><p>They collaborate with agencies, regions, creators, and hotel teams to deliver impactful brand storytelling while driving engagement (primary KPI) and optimizing performance across owned, earned, and paid channels. </p><p><u>Key responsibilities </u></p><p>1. Social Media RUN management (always-on) </p><ul><li><p>Lead the monthly editorial calendar planning for ibis, Novotel, Mercure. </p></li></ul><ul><li><p>Ensure content is platform-native (TikTok, Instagram, LinkedIn). </p></li></ul><ul><li><p>Maintain brand consistency (tone, visual language, messaging). </p></li></ul><ul><li><p>Review and validate content formats, stories, carousels, reels. </p></li></ul><ul><li><p>Coordinate publication workflows with agencies and internal partners. </p></li></ul><ul><li><p>Provide continuous optimization guidelines based on performance insight. </p></li></ul><p>2. HERO Campaign deployment </p><ul><li><p>Co-lead creative orchestration for global HERO campaigns: </p></li><li><p>Translate campaign narratives into platform-relevant assets. </p></li><li><p>Ensure consistency across markets, creators, and production partners. </p></li><li><p>Manage usage rights, briefing, post-production follow-up, formatting. </p></li></ul><ul><li><p>Coordinate multi-wave, full funnel editorial calendars </p></li></ul><p>3. Creator &amp; influence management </p><ul><li><p>Identify and brief global content creators in alignment with brand pillars. </p></li></ul><ul><li><p>Optimize creator mix (tiers, markets, relevance, storytelling fit). </p></li></ul><ul><li><p>Oversee usage rights, exclusivities, and paid amplification eligibility. </p></li></ul><ul><li><p>Support production and review UGC deliverables. </p></li></ul><ul><li><p>Coordinate local creator involvement with regional teams. </p></li></ul><p>4. Regional coordination </p><ul><li><p>Provide guidelines, toolkits, and content drops for all regions. </p></li></ul><ul><li><p>Support local amplification weeks and activation windows. </p></li></ul><ul><li><p>Assist markets in creator selection and platform orchestration. </p></li></ul><ul><li><p>Consolidate feedback from all hubs - ENA, MEAPAC, China, and Americas. </p></li></ul><p>5. Paid Media collaboration </p><p>(in partnership with Full Funnel agency)</p><ul><li><p>Align target audiences, flighting strategy, and boosting priorities. </p></li></ul><ul><li><p>Validate hero assets vs. eligibility criteria (music, formats). </p></li></ul><ul><li><p>Monitor impact of paid ads &amp; formats, and boost logic. </p></li></ul><ul><li><p>Support efficiency optimizations. </p></li></ul><p>6. Content quality &amp; governance </p><ul><li><p>Participate in creative reviews with agency and internal stakeholders. </p></li></ul><ul><li><p>Ensure brand safety and compliance with platform guidelines. </p></li></ul><ul><li><p>Validate legal elements (image rights, music rights). </p></li></ul><ul><li><p>Assess feasibility of trends, formats, and activations. </p></li></ul><p>7. Performance monitoring </p><ul><li><p>Monitor RUN KPIs and HERO campaign performance: </p></li></ul><ul><li><p>Volume of engagement (primary KPI) </p></li>