Lead Analyst | Growth Marketing Team
DEPT®About the role
WHY DEPT®?
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
This is remote role, however you must be located within 50 miles of Salt Lake City, UT to be considered. Please note, that we do not currently offer relocation support of any kind at this time.
ABOUT YOU
The Lead Analyst will be tasked with partnering with the Data Science & Analytics (DS&A) Managers and internal + client stakeholders and will support and contribute to measurement, reporting, performance, insights and optimization deliverables. The ideal candidate will be able to help identify the “why” or “so what” from a myriad of different data sources and will be able to act as subject matter expert and be a partner to both our internal teams as well as our day-to-day clients and their extended teams. Overall, working with management to push the envelope in solidifying and enhancing the Data Science practice to align with client needs and industry standards.
JOB RESPONSIBILITIES
- Experimental testing: Discussing test setup and implementation with key stakeholders and determining data requirements. Extracting and manipulating data to analyze and monitor test progress. Measuring test performance and developing a cohesive narrative with clear, easily understandable conclusions and actionable recommendations in a concise and organized manner.
- Integrating reporting across channels for large programs; and leading internal measurement discussions and developing relevant QA practices
- Supporting and providing input on design, execution, and interpretation of test results
- Identifying needs for analysis and guiding team members on techniques and interpretation
- Working closely with the DS&A Managers and internal teams to assess the campaign’s technical measurement and data requirements (e.g., analytics coding)
- Building measurement plans against learning and business objectives, with minimal direction
- Using data from attribution solutions to illustrate interactions, roles and conversion contributions between marketing channels
QUALIFICATIONS
- 4+ years of relevant web and digital marketing and analytics experience
- Experience with R and/or Python for statistical analysis
- Familiar with using SQL to manipulate datasets from various sources'
- Background in programmatic analytics
- Excellent understanding of the online measurement ecosystem and media performance metrics
- Strong ability and desire to think analytically with strong problem solving technical skills
- Highly proficient in PowerPoint, Microsoft Excel, and Tableau
- Experience accessing data from ad serving tools (DFA/DCM, etc...), Paid Search Platforms (AdWords, Bing, etc...), Web analytics tools (Adobe Analytics and Google Analytics)
- AI application roles in data science
Additional things that will impress us:
- Fundamental understanding of media/site tagging and data collection for various media platforms
- Ability to manage multiple tasks to completion within established deadlines
- Requires excellent organizational, written, and communication skills
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary range for this position is $83,700 - $121,400. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal o
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