Senior Customer Marketing Manager

Senior Customer Marketing Manager

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Job Description

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Senior Customer Marketing Manager

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.  
 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our Clients, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.  

Visual Lease

As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally.

Job Description

We’re looking for a strategic and customer-obsessed Senior Customer Marketing Manager to join our growing Product team in support of CoStar’s Real Estate Manager (“REM”) and Visual Lease (“VL”) product lines. In this high-impact role, you’ll be responsible for driving net revenue retention of our existing combined customer base of 2,000+ companies of all sizes by promoting customer health, mitigating churn risk, promoting expansion opportunities and enabling deeper and broader customer engagements. You'll work closely with cross-functional teams across both brands—Marketing, Customer Success, Implementation, SMEs, Alliances, Customer Support, and Sales—to ensure our customers are informed, empowered, and excited about our product roadmaps and service offerings. This position provides a unique opportunity to lead customer marketing following a merger (Visual Lease into CoStar Group) with a highly engaged customer base and an exciting product roadmap.

If you have a strong customer marketing foundation and thrive at the intersection of storytelling, customer experience, and go-to-market execution, you’ll be a great fit.

This position is full-time in the office, and can be based in New Jersey or Atlanta.

Responsibilities:

Internal Enablement of Customer-Facing Teams

• Partner with subject matter experts, customer-facing teams and leadership to craft messaging that articulates product value, needed technical details and other valuable information about our product and service solution(s) to be used with customers.
• Build marketing materials and talk tracks for Sales, Account Managers,  Customer Success and Customer Support to deliver to customers.
• Train teams to ensure successful delivery.

Support of Retention, Upsell & New Product Strategy

• Develop marketing and sales strategies with Product, Account Management & Customer Success to upsell and cross-sell additional products
• Develop marketing campaigns and data-driven platform adoption strategies with Customer Success, Customer Support and other customer-facing teams to introduce new product functionality and promote existing feature adoption
• Execute marketing strategies, developing compelling marketing content and leveraging internal and external marketing resources as needed to distribute to customers

Management of Customer Advisory Board (“CAB”), a collection of 20-30 key customers that meet in-person for strategic business alignment

• Plan and execute an annual in-person CAB event by collaborating with internal and external stakeholders, partners, vendors and event planners
• Build relationships with existing CAB participants and recruit and nurture additional CAB participants from REM and VL
• Work with internal executive sponsor, CoStar’s Events team and other internal stakeholders to determine agenda and prepare all content, handouts and surveys
• Conduct post-event follow-ups