Lead Product Marketing Manager

<p>At DataSnipper, as we continue to scale globally, we’re looking for an experienced and strategic <strong>Team Lead for our Product Marketing</strong> team to drive how we position, communicate, and bring our products to market. You’ll lead a small, high-performing group within the marketing team and work cross-functionally with Product, Customer Success, Brand, and Demand Generation to shape our go-to-market launch strategy and storytelling.</p><p>This role reports directly to <strong>Bas Willems, our VP of Marketing.</strong></p><p></p><h2><strong>About DataSnipper:</strong></h2><p>DataSnipper is the driving force behind an intelligent automation platform that’s transforming the world of audit and finance.</p><p>Founded in 2017, DataSnipper has <strong>skyrocketed to unicorn status, achieving a valuation of $1 billion</strong> following a successful funding round led by Index Ventures. With over 500,000 users across 160+ countries and offices in Amsterdam, New York, Kuala Lumpur, Tokyo, and Mexico City, DataSnipper is shaking things up - and we’re not stopping there!</p><p></p><h2><strong>Core responsibilities:</strong></h2><h3><strong>Positioning and Messaging</strong></h3><ul><li><p>Own and continuously refine DataSnipper’s product positioning and messaging across audiences and segments.</p></li><li><p>Translate product capabilities into clear, differentiated, and compelling narratives that resonate with finance professionals.</p></li></ul><h3><strong>Product Launches</strong></h3><ul><li><p>Lead go-to-market launch and execution for new products and features.</p></li><li><p>Define launch strategy, messaging, and success metrics in close collaboration with Product, Customer Success, Sales, Demand Gen and the rest of the marketing team.</p></li></ul><h3><strong>Enablement and Educational Content</strong></h3><ul><li><p>Develop enablement materials for sales and customer-facing teams, including playbooks, messaging frameworks, and competitive resources.</p></li><li><p>Oversee educational content such as product webinars, demos, and DataSnipper Academy modules.</p></li></ul><h3><strong>Persona Development</strong></h3><ul><li><p>Deeply understand our target personas — auditors, finance professionals, and business leaders — and turn insights into actionable marketing strategies.</p></li></ul><h3><strong>Competitive Intelligence</strong></h3><ul><li><p>Build and maintain a robust competitive intelligence program to inform positioning, enablement, and product decisions.</p></li></ul><h3><strong>Customer Success Stories</strong></h3><ul><li><p>Partner with the rest of the marketing team to identify and promote impactful customer stories that highlight DataSnipper’s business value.</p></li></ul><h3><strong>Pricing and Packaging Validation</strong></h3><ul><li><p>Collaborate with the VP of Marketing to validate pricing and packaging strategies through customer insights and market analysis.</p><p></p></li></ul><h2><strong>What you bring:</strong></h2><ul><li><p>7–8 years of experience in <strong>Product Marketing</strong>, ideally with some years in a <strong>B2B SaaS</strong> environment.</p></li><li><p>Fintech or financial technology experience is a strong plus.</p></li><li><p>Proven success with <strong>positioning and messaging tactics</strong> that drives adoption and differentiation.</p></li><li><p>Deep product understanding; you thrive on learning how things work and turning complexity into clarity.</p></li><li><p>Exceptional collaboration skills and experience working cross-functionally with Product, CS, Brand, and Demand Gen.</p></li><li><p>Strong communication, storytelling, and analytical skills.</p></li><li><p>Experience leading or mentoring team members is a strong plus.</p></li></ul><h2><strong>What we offer:</strong></h2><ul><li><p>Being part of one of the fastest-growing scale-ups in the Netherlands</p></li><li><p>Make an impact by disrupting the audit industry with us</p></li><li><p>28 vacation days on a full-time basis</p></li><li><p>Pension plan</p></li><li><p>Stock participation plan</p></li><li><p>Hybrid mode of work (at least 3 days onsite in our Amsterdam office)</p></li><li><p>A flexible and growing organization with lots of opportunities to learn and develop</p></li><li><p>International working environment, with a team of friendly and driven colleagues</p></li><li><p>Office in Amsterdam Noord with fresh, delicious lunch prepared daily by our chef</p></li><li><p>Access to OpenUp, the mental health and wellness platform</p></li><li><p>Friday drinks and multiple social activities for team building</p></li></ul><p><em>If this sounds interesting to you, please apply. We can’t wait to meet you!</em></p>