Assistant Manager Marketing Communications

Based on the established brand and communications strategies, this role will adapt campaigns and tactics to a variety of segment and audience targets and be responsible for the execution and project management of activities in support of division sales and share growth goals. The role will be primarily focused on supporting internal and external communication for the Sherwin-Williams Industrial Wood direct and distribution brands’ content programs and tactics. This role will be expected to support the marketing communications team in all aspects of collateral creation, campaign support, digital marketing, trade shows and administrative tasks, as appropriate.   

 

The Assistant Marketing Communications Manager reports to the Marketing Communications Manager and is based in Cleveland, OH.
 

Key responsibilities include:

External Communications

• Coordinate projects and requests and clearly communicate strategy, timeline and budgets for those projects to Creative Services and Digital Marketing teams.
• Work with Marketing Communications Manager to develop content creation that aligns with business goals, including the creation of demo videos, product literature, color trend materials, and other promotional/sales support pieces as needed.
• Work directly with product teams to execute on product launch tactics.
• Lead digital programs including outbound email, website management and social programs.
• Collaborate with digital and creative services teams to develop and oversee successful demand and lead generation campaigns throughout the year, including product launches, segment nurture, and color and design campaigns.
• Understand measurement of campaign effectiveness and report to leadership and to peers in formal debrief sessions.
• Manage stain box program for both Sherwin-Williams and M.L. Campbell.
• Lead creating, executing and maintaining engaging programs for our distribution brand M.L. Campbell.
• Assist in event management including external tradeshows- including creating messaging, managing registration and housing and ideating on innovated ways to promote our brands pre and post show.

 

Internal Communications and Sales Support

• Co-lead the Industrial Wood Sales meeting – coordinating registration, opening and awards session development, and messaging internal show booth to highlight new program and product launches.
• Collaborate with Industrial Wood Brand Management team and Creative Services team to establish and maintain brand guidelines.
• Assist with management of co-branding process with customers, brand marketing team, market segment teams, sales, and legal team from intake to execution of agreements.
• Own and maintain Industrial Wood and M.L. Campbell SharePoint sites to ensure all content is managed, organized and easily accessible to the Industrial Wood selling organizations and stakeholders. 
• Coordinate ongoing communications to field sales including emails, newsletters, webinars, videos, and training materials to ensure all areas of the business feel well informed. 
• Ownership of proper stocking of all collateral and selling materials at internal and external vendors.
• Processing invoices from outside vendors for payment.

 

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
 

 

Knowledge and Experience

• 5+ years of integrated marketing communications experience.
• Outstanding writing and content development skills.
• Highly proficient in PowerPoint, Excel and Word.
• Familiarity with maintaining critical marketing communications processes and platforms (website, marketing automation, social media, etc.).  
• Detailed oriented with the ability to learn new concepts quickly.
• Demand generation experience – experience with Marketo and Salesforce preferred.
• Thrives in highly matrixed environment.

 

Travel Requirements

• 10%

Formal Education: 

•  Bachelor’s Degree 

Preferred: 

• MBA or Master’s 

Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the uniq