Product Marketing Senior Manager, Retention

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2>About the role</h2> <p>Crunchyroll is looking for a strategic and data-driven lifecycle marketing leader to own programs designed to reduce churn and strengthen subscriber retention across our SVOD business.</p> <p>As Product Marketing Senior Manager (internally known as: Lifecycle Growth Marketing Senior Manager, Retention), you will lead lifecycle strategies that proactively identify and engage subscribers showing signs of churn risk. You’ll design and scale targeted interventions that address both <strong>active churn (cancel intent)</strong> and <strong>passive churn (declining engagement, payment risk, or inactivity)</strong>.</p> <p>This role sits at the intersection of <strong>Lifecycle Strategy, Analytics, Product, and Marketing Operations</strong>, translating behavioral signals and churn models into lifecycle programs that protect recurring revenue and improve subscriber lifetime value.</p> <h2><strong>What You’ll Do</strong></h2> <h3><strong>Own Lifecycle Churn Mitigation Strategy</strong></h3> <ul> <li>Define and lead the end-to-end retention strategy across the subscriber lifecycle, positioning churn reduction as a core driver of sustainable growth and LTV expansion.</li> <li>Establish a proactive, signal-based approach to identifying churn risk and deploying targeted lifecycle interventions that improve engagement and reduce both active and passive churn.<br>Continuously evolve the retention strategy through data, experimentation, and market insights.</li> </ul> <h3><strong>Design At-Risk Lifecycle Interventions</strong></h3> <ul> <li>Build and manage lifecycle programs targeting at-risk subscribers, including cancel-save experiences, behavioral nudges, engagement recovery campaigns, and payment recovery messaging.</li> <li>Develop segmented retention strategies tailored to different subscriber behaviors, tenure stages, and engagement patterns.</li> <li>Partner with Lifecycle Operations and Automations teams to scale these interventions across channels.</li> </ul> <h3><strong>Leverage Data &amp; Modeling to Identify Risk Signals</strong></h3>