Associate Director, Recruitment and Admissions - McDonough School of Business

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

At Georgetown University’s McDonough School of Business, our mission is to build global business knowledge and inspire ethical leaders to serve the common good. We provide a world-class undergraduate, graduate, and executive experience rooted in our distinctiveness: Access to expertise across Georgetown University’s renowned schools to provide interdisciplinary, integrated, learning experiences; A location in the global capital city of Washington, D.C., with access to thought leaders and influencers across business, government, policy, non-governmental agencies, and embassies; And Georgetown University’s Jesuit tradition that calls upon us to be leaders who foster a collaborative culture and use empathy and care for others as they work to solve the world’s most complex challenges and serve the common good.

The Associate Director of Recruitment and Admissions for Graduate and Executive Degree programs at Georgetown McDonough supports admissions, recruitment and email marketing campaigns and automation for all programs within the Graduate & Executive Degree Programs team, including the Executive, Global and Specialized Masters programs. They will serve as a senior member of the Admissions Committee for all programs within the team’s portfolio of programs and will be responsible for reviewing files, class crafting and interviewing. Not only will they help to select the strongest applicants but they will also work to convert admitted applications to enrolled students. The Associate Director will also serve as the team lead and expert for our marketing automation tool (Marketo). The incumbent will be responsible for overseeing the creation, execution, approval and optimization of email marketing and event landing pages via Marketo for Graduate & Executive Degree Programs. They will manage projects related to sourcing leads, developing email marketing campaign strategy, developing sophisticated analytics and will provide recruiters with actionable insights on how to improve campaigns. Additional duties include but are not limited to:

• Serve as a liaison with McDonough’s Director of Marketing Strategy of MBA and Graduate Admissions to resolve issues relating to the degree programs within the team’s portfolio.

• Develop templates for new email or other approaches in Marketo, advising recruiters on how to modify and make use of these templates.

• Create the rubric and template language for nurture email campaigns for new programs as they develop.

• Lead and implement new admissions and recruitment initiatives spanning across multiple programs within the team’s portfolio, managing projects from start to finish, including conducting vendor research, gathering and defining requirements, overseeing implementation, and optimizing processes for efficiency.

• Develop training for the team on