Senior Analyst, Social

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About the Role  

Ogilvy New York is searching for a Senior Data Analyst, Social. The Ogilvy PRSI (Public Relations, Social, Influence) team champions earned-first creativity to drive business results for clients. As a Senior Analyst, you’ll work with a dynamic group of business leaders, social strategists and creative teams to develop work that is rigorously grounded in real social behaviors and conversations and sits at the forefront of modern marketing. By developing thoughtful measurement plans that connect our work to tangible business and marketing objectives, you’ll also hold the work accountable, striving for greater opportunities and optimizations. This is a hybrid role based in New York City.

What You’ll Do 

• Take ownership of ongoing reporting and analysis focused on owned channels, earned media, and campaign performance.
• Develop holistic measurement plans that encompass social, influencer, and PR-driven content.
• Utilize deep social listening to support cultural, consumer, and competitive research; develop insights; and identify earned media opportunities.
• Leverage audience-focused data to create detailed consumer profiles, informing targeting recommendations and content development.
• Continuously develop expertise in third-party and proprietary data tools to enhance learning and optimization.
• Proactively advocate for the use of data and analytics resources to optimize work and deliver meaningful value.
• Contribute to thought leadership in Data & Analytics, helping to strengthen Ogilvy’s authority in cultural intelligence and effectiveness.
• Distill data analysis, findings, and recommendations into clear, impactful presentations for internal teams and clients, while engaging with senior stakeholders.
• Collaborate with multidisciplinary teams, including creative specialists, to develop data-informed work.

What You’ll Need  

• 3+ years of agency experience in an analyst or intelligence role focused on Data & Analytics for social media and influencer strategy.
• Demonstrated experience in thinking strategically about complex business challenges and providing thoughtful recommendations and actions.
• Strong experience in using social listening tools (such as Meltwater, Quid, etc.).
• Proficient in using syndicated and social graph-based audience insights tools (such as GWI, MRI Simmons, Profiler by Synthesio, etc.).
• Experience working with third-party social analytics tools (Hootsuite, Sprinklr, etc.).
• Proven ability to independently and proactively build technical skills through certifications, bootcamps, and training.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll