Customer Experience Marketing Specialist

<div class="content-intro"><p>ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.</p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">ASI currently has a hybrid work model. This position requires in‑person attendance at our office on Tuesdays and Wednesdays.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">ASI is seeking a Customer Experience Marketing Specialist to join our Marketing team. This role is responsible for designing and executing data‑driven lifecycle engagement strategies that support the full ASI member journey—from acquisition and onboarding through retention and expansion.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">The ideal candidate is customer‑obsessed, analytically minded, and experienced in B2B platform‑based environments. This individual is passionate about using behavioral data, platform usage insights, and voice‑of‑the‑customer feedback to improve adoption, engagement, and long‑term member value.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Reporting to the Vice President, Customer Experience, this role partners closely with Marketing, Product, Sales, and Customer Success teams to support post‑sales strategies that increase platform utilization, improve retention, and drive expansion across ASI’s supplier and distributor base.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">The salary range for this position is $80,000 – $90,000. Individual pay within the range will be based on role‑related experience, education, skills, and qualifications.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Responsibilities:</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Design and execute multi‑stage lifecycle journeys including onboarding, activation, feature adoption, renewal, and expansion.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop segmented engagement strategies based on member type, maturity, and behavioral data.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12