Senior Manager, Demand Generation & Integrated Campaigns

Location: US - Remote

About Worldly

Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.

Through strategic and meaningful customer relationships, Worldly provides key insights into supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.

Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.

About The Role

We are seeking a tenacious Senior Manager of Demand Generation & Integrated Campaigns to join Worldly’s growing marketing team as we continue to expand Worldly’s penetration across the consumer goods industry. In this role, you will lead our efforts to drive qualified demand within consumer goods companies through targeted yet bold marketing programs that fuel Worldly's sales pipeline and drive us towards our ambitious revenue goals.

The role will include working in lockstep with our Growth (sales) team to develop account-based marketing (ABM) strategies that engage key decision-makers within high-value accounts - driving meaningful engagement and conversations that convert.

This role is a critical addition to the marketing team, and we are looking for someone who will bring a combination of strategy, creativity, and a laser focus on performance to be part of the next exciting chapter in Worldly’s growth.

What You'll Do

• Own and execute Worldly’s ABM-led demand generation strategy, designing programs and campaigns that connect with high-value accounts and buying committees in the consumer goods sector.

• Develop integrated marketing campaigns across paid, organic, email, events, content syndication, and more, with a focus on driving qualified pipeline.

• Partner deeply with sales and marketing leadership to align on ICP, account prioritization, outreach strategies, performance metrics and enablement tools from day one.

• Apply a data-first mindset—monitoring and optimizing performance at every step of the buyer journey through messaging, targeting, and creative to drive better conversion outcomes.

• Collaborate closely with the content and product marketing teams to create compelling assets, messaging, and narratives that speak to the real-world challenges of our buyers.

• Own and evolve campaign workflows and reporting infrastructure using tools like HubSpot and ZoomInfo. This includes ensuring an adequate sales development process with a clear marketing-to-sales handoff and feedback loop, and ensuring campaign attribution, lead quality, and pipeline contribution are measurable and actionable.

• Regularly report on campaign performance and insights to marketing and sales leadership, with clear recommendations for optimization and scale.

We'd Like to See

• 6+ years of B2B SaaS marketing experience, with at least 3 years leading integrated demand generation, including ABM programs.

• Proven track record of tight collaboration with Sales teams to co-own pipeline targets and deliver qualified leads that convert

• Deep experience with ABM tools and strategies—you’ve run 1:many, 1:few, and 1:1 programs and know how to scale them efficiently

• Expertise in key MarTech platforms: HubSpot, LinkedIn Ads, Google Ads and an ABM platform (ZoomInfo a plus)

• Strong analytical skills, with a solid grasp of revenue-centric KPIs—you’re confident managing pipeline metrics, conversion benchmarks, attribution reports, and forecasting impact

• A creative and curious thinker with a bias for action—you bring energy, new ideas, and the drive to continuously improve performance

• Excellent communicator who can distill performance data into actionable insights for cross-functional teams and leadership

What We Can Offer You

• Comprehensive benefits offerings. 90% employee premium and 75% spouse/dependent premium are covered by Worldly.

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