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Head of DAM Marketing, Americas
SitecoreUnited States, United Statesfull_timeVerifiedPosted 10 Apr 2026
💰 $330,000/yr($285,000/yr – $330,000/yr)
About the role
About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com About the Role:The Head of Digital Asset Management Marketing, Americas owns end-to-end GTM execution across North America for DAM –spanning integrated campaigns, ABM, field marketing, flagship corporate events, and partner activation. This role is the connective tissue between global strategy and in-market execution, ensuring programs land with the field, drive measurable pipeline impact, and are adopted consistently across the region. The VP is both a strategic leader and a hands-on operator, accountable for making NA the model for how Sitecore’s GTM machine works. What You’ll Do:Integrated Campaigns & ABM Execution
- Own the strategy, orchestration, and field adoption of integrated campaigns and ABM programs across North America, ensuring programs are built for the market and adopted by the field.
- Define target account selection, segmentation, and prioritization in partnership with sales leadership, ensuring ABM investments are concentrated where they matter most.
- Drive bi-directional feedback loops between campaigns and sales so that plays are continuously refined based on what’s working in the field.
- Partner closely with demand generation (SDRs), product marketing, and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions.
- Working closely with the global digital team, develop paid media strategy and execution across NA – search, social, display, and intent-based channels– with a focus on efficiency, pipeline contribution, and cost per outcome.
- Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes.
- Establish and maintain strong sales alignment rhythms – regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle.
- Drive priority play adoption in NA – equipping field teams with the tools, messaging, and content they need to execute with consistency and confidence.
- Own the NA marketing calendar, coordinating activity across campaigns, events, digital, and partner programs to ensure an integrated, well-paced presence in the market.
- Lead the GTM strategy and program execution for Sitecore’s flagship events in North America (Symposium and City Tours) ensuring they are purpose-built to deliver measurable outcomes including pipeline impact, meetings, and customer advocacy.
- Integrate flagship events into the broader GTM motion, ensuring pre-event campaign momentum, on-site activation, and post-event follow-through are all coordinated and tracked.
- Set clear success criteria for every flagship event and hold the team accountable to delivering against them, with post-event rep
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