Sr. Product Manager – Visualase, Upstream Marketing (Onsite)
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Careers that Change Lives
The Visualase business, part of Medtronic’s Neuromodulation operating unit, is undergoing an exciting transformation—embracing bold innovation and experiencing some of the fastest growth across the company. With a broad and comprehensive portfolio of laser ablation solutions for therapies such as epilepsy and brain tumors, Visualase is making a meaningful impact on patients' lives around the world. As the business continues to commercialize breakthrough technologies, we are seeking a Sr. Product Manager – Visualase, Upstream Marketing to help shape the future of the portfolio and amplify the legacy Medtronic has built in this space.
In this highly visible and strategic role, the Sr. Product Manager – Visualase, Upstream Marketing will play a critical part in building and executing upstream marketing campaigns, shaping long-term investment strategies, identifying new geographic growth opportunities, engaging key opinion leaders (KOLs), and developing pricing and innovation roadmaps to drive share expansion. The ideal candidate is energized by working in a dynamic, competitive market and thrives in a fast-paced, collaborative environment.
Reporting to the Global Director of Marketing, this individual will partner cross-functionally with upstream and downstream marketing teams, market research, branding, and sales training to position Visualase as the laser ablation partner of choice. Join us in helping to unlock solutions for patients living with chronic and complex neurological conditions, and be part of a team that is bringing forward the next generation of impactful innovation.
Responsibilities may include the following and other duties may be assigned.
Brand Strategy Development:
Lead the development and execution of comprehensive upstream marketing strategies aligned with business objectives for the Visualase laser ablation portfolio
Analyze market trends, competitive landscape, pricing dynamics, and customer insights to inform long-term investment strategies and positioning
Cross-Functional Collaboration:
Collaborate cross-functionally with downstream marketing, clinical, sales, market access, medical education, and R&D teams to ensure alignment on global brand strategy, pricing, and investment priorities
Partner with internal teams to ensure all brand initiatives comply with industry regulations, corporate policies, and quality standards
Customer Engagement & Insights:
Develop and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders in the Laser Interstitial Thermal Therapy (LITT) community to gain insights and foster brand advocacy
Conduct market research and collect customer feedback to guide brand strategy, investment decisions, product lifecycle planning, and positioning
Must Have:
Bachelor’s Degree with 7 years of relevant marketing or technical experience in healthcare, medical device, pharma, CPG or agency/consulting industry, or advanced degree with a minimum of 5 years of relevant experience.
Nice to Have:
MBA or advanced degree
Experience in the Epilepsy and/or Brain Tumor disease state
Strong global commercial marketing experience; preferably upstream in the medical device or healthcare industry
Exposure to global healthcare markets and the global economy
Experience leading market analysis, modeling, and investment strategies
Experience developing and leading projects, programs, and/or cross-functional teams
Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures
Strong relationship building experience with physicians, staff, R&D, field sales, medical education, societies & organization, and distributors
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this positio
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