Jobs and Careers

Senior Director of Product Management - Loyalty Strategy (Remote)

United StatesRemotefull_timeVerifiedPosted 16 Mar 2023

About the role

Job Description

Epsilon, the leader in Forrester’s loyalty wave, is seeking a dynamic Senior Director of Loyalty Strategy with a strong background in loyalty & CRM and the ability to think strategically about how to guide and develop Epsilon’s loyalty products and solutions.

Key Responsibilities:

Lead the annual goal setting and objective planning process by working with the broader loyalty team to identify and document top priorities to
- Solidify Epsilon’s top ranking from analysts for its loyalty technology and services
- Differentiate Epsilon’s loyalty offerings from competitors
- Expand Epsilon’s reach to new markets
- Create a strategic vision for “what’s next?” for loyalty at Epsilon
Track progress towards ongoing loyalty initiatives and communicate progress to senior Epsilon leadership
Develop strategy for internal education and training about loyalty for Epsilon’s sales and customer partner teams
Act as a conduit between product, sales, and marketing teams to ensure that client-facing sales and product materials are up to date and effective
Stay abreast of developing market and loyalty trends and work with Epsilon Marketing to prepare responses to these trends:
- Develop ongoing points of view about loyalty trends
- Create marketing materials to capitalize on trends and communicate Epsilon’s POV
Propose new loyalty functionality and offerings to address loyalty trends
Increase market awareness of Epsilon’s loyalty offerings by
- Working with Epsilon Marketing to create original thought leadership content
- Attending and speaking at Epsilon-sponsored loyalty events and conferences
- Identifying new opportunities to generate market awareness
Conduct planning and research to support development of new features and services for Epsilon’s loyalty offerings
Organize go-to-market strategy for Epsilon’s various loyalty solutions, including packaging and promotion of these products

Expected Outcomes

Directly contribute to loyalty revenue goals by creating increased awareness utility, and value of Epsilon loyalty offerings

Desired Competency Expertise:

Able to synthesize multiple inputs to create both immediate and long-term strategy for loyalty business development
Strong communication and presentation skills
Technical understanding of marketing automation, customer data collection/usage, mobile, and other customer-related technologies
Comfort level presenting to prospects, clients, and Epsilon leadership
Able to collect and organize inputs from a wide variety of loyalty team members
Stays apprised of loyalty, CRM, and retail industry challenges, best practices, activities, and trends
Basic understanding financial measurement, including P&L, ROI, etc.
Able to organize and lead product idea generation and development
Works efficiently with a wide variety of loyalty team members (marketing, finance, technology, product, sales, etc.)
Able to organize and manage multiple ongoing projects
Willing to travel, minimally

Experience & Education:

A minimum of 7 years of relevant professional experience
Experience in marketing operations, omni-channel marketing
Experience designing, building and leading loyalty programs
MBA, or undergraduate with relevant business experience, preferred

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC: