Sr. Brand Manager, Marketing

About Eidos Therapeutics & BridgeBio Pharma

Eidos Therapeutics, an affiliate of BridgeBio Pharma, is a commercial stage biopharmaceutical company focused on addressing the large and growing unmet need in diseases caused by transthyretin, or TTR, amyloidosis, or ATTR. We seek to treat this well-defined family of diseases at their collective source by stabilizing TTR. Attruby (acoramdis) is an orally administered small molecule designed to stabilize TTR, a best-in-class treatment aiming to halt the progression of ATTR diseases.

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 30+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs. 

Our focus on scientific excellence and rapid execution aims to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe. 

To learn more about our story and company culture, visit us at eidostx.com/ | https://bridgebio.com

Who You Are

The Senior Brand Manager, Marketing will be an integral part of the Patient Marketing team for Attruby (acoramidis) with recent FDA approval in ATTR-CM. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities supporting patient awareness and education. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key brand objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Senior Director of Patient Marketing. 

Responsibilities

• Lead critical elements of the patient brand strategy  
• Provide tactical and strategic input on key planning items across all patient activities  
• Identify patient ambassadors and lead community educational programs 
• Identify opportunities for educational partnerships with advocacy organizations in collaboration with BridgeBio’s patient advocacy team 
• Lead the development of branded and unbranded patient promotional tactics  
• Drive execution through the management of external agencies 
• Leverage market research and analytics to optimize promotional marketing tactics 
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics 
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix 
• Implement a communication strategy to ensure alignment with cross-functional partners including patient advocacy, patient services and medical affairs 
• Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities 
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production
• Ensure that all marketing activities comply w