Segment Marketing Director

At Zelis, we Get Stuff Done. So, let’s get to it! 

  

A Little About Us 

Zelis is modernizing the healthcare financial experience for all by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts—driving real, measurable results for clients. 

  

A Little About You 

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.

Position Overview

The Segment Marketing Director is responsible for crafting and executing marketing strategies tailored to a specific market segment. This involves developing the strategy, prioritizing accounts, identifying personas, nurturing leads, and driving conversions. The role requires leading a cross-functional marketing team to meet key business goals related to awareness, demand creation, and pipeline acceleration.

Developing effective ABM 1:1 and 1:few strategies, in addition to broader targeted marketing programs, will be key to success. You will collaborate with product and content marketing teams to build and curate full content journeys tailored to the audience’s specific needs and requirements. This content will cover different stages of the marketing funnel, combining thought leadership and product information to enable sales and digital marketing engagement, and will integrate to our overall brand strategy and thematic messaging.

Strategically, you will collaborate with sales and product marketing teams to reach unique personas with the competitive positioning and differentiated value required for the segment. Tactically, you will collaborate with performance marketing to identify and execute activities that will fulfill program objectives and with marketing analytics to share impact results with the business.

This role reports to the VP, Segment Marketing and works across Zelis’ business units to frame our product portfolio and develop content specific to the target audience. It is preferred that you have healthcare industry/healthcare payer experience and a background with technology enabled B2B enterprise solutions. Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative projects.  

What you'll do: 

• Be a strategic partner to sales. Collaborate with sales leadership to develop an ABM strategy
• Collaborate with product marketing on upstream strategic aspects of the marketing plan to define competitive positioning, personas, value propositions, and messages for your segment
• Collaborate with performance marketing to align on campaign objectives, timeline, and tactics to drive awareness, interest, and demand in the marketplace
• Drive creation of segment specific content for use in demand programs and sales engagements, outlining the topic and guiding internal and external resources in creation of assets
• Conceptualize and scope thought leadership content, identifying key themes and working with subject matter experts and internal/external resources to develop long-form content that positions Zelis as a leader with your segment
• Be an effective writer – craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market facing documents and presentations
• Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market. Monitor and track secondary research reports for key insights and market understanding relative to trends and competition

What you'll bring to the table:

• 7+ years of su