Marketing Project Leader-Market Research (Hybrid)

At Selective, we don't just insure uniquely, we employ uniqueness.

Our Business

Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2024 and certification as a Great Place to Work® in 2024 for the fifth consecutive year.

Working at Selective

At Selective, we don't just insure uniquely – we employ uniqueness. Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and paid time off plans. Additional details about our total rewards package will be provided during the recruiting process.

Job Summary

Designs, develops, and executes innovative market research programs and strategies for agents and customers utilizing multiple methods and platforms. Works with the Market Research Manager, Market Research Director, and leadership to address complex business challenges with foundational research solutions and deliver timely and relevant learning to the business. Collaborates with Marketing, Experience, Innovation and Strategy team members, leveraging insights to help identify opportunities and quantify impact of campaigns, customer and agent experiences, and new innovations. Builds and maintains solid relationships with business partners to leverage insights to help drive the success of business goals, tactics, and strategies. Engages with both internal partners and external vendors to ensure research operations run smoothly and efficiently.

Job Responsibilities 

• Capture marketing insights by supporting the market research and competitive intelligence process to sustain the company’s marketing strategy.
• Utilize measurement processes to gauge marketing and communication success and enhance responsiveness of different agent and customer groups and measure return on investment. Utilize functional metrics and measurement processes as a critical success factor.
• Assist with the development and implementation of a marketing strategy aligned with company business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention.
• Ensure all marketing and communication strategies enhance Selective’s brand position.
• Utilize multi-channel marketing communication solutions targeted to different audience segments/needs.
• Collaborate with the Strategic Business Units, the Strategic Operations Group and field staff to develop and deploy marketing strategy and tactics that support their agency management plans and the company’s strategic vision.
• Develop, design, write, edit and deliver marketing communication vehicles including electronic and print collateral materials, presentations, internet/intranet sites and other communication and marketing vehicles.
• Ensure clear/precise writing and design, and audio-visual elements, thorough/persuasive verbal communications and simple but high-impact group presentations and/or materials.
• Utilize innovative video, graphic, internet/intranet solutions to support marketing and communication strategies of agents and consumers.
• Work in partnership with the Communication and Marketing Communication teams to ensure consistent messaging to all key audiences.
• Work to ensure “Marketing” is seen as a true business partner with other business areas throughout the company.
• Establish and leverage substantial and influential relationships with management and business clients as well as other important external marketing partners, trade organizations and industry influencers.
• Support staff in execution of the department’s strategies and key initiatives. Assist with preparation and management of the department’s operating and expense budget.

Job Qualifications