Lead Demand Generation Manager

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to hrgroup@netdocuments.com so our team members can review.

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. 

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. 

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022,  2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. 

Other recent awards include: 

• Two-time winner (2024, 2023) National Top Workplaces
• Two-time winner (2024, 2023) Top Workplace innovation
• Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
• Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
• Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
• Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
• 2024 Cultural Excellence
• 2024 Technology Industry 
• 2023 Top Workplace Leadership
• 2023 Top Workplace Purpose & Values
• 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! 

What You’ll Do 

NetDocuments is seeking a Lead Demand Generation Manager to create and manage demand generation campaigns, understand ROI analysis and partner closely with sales leadership to drive revenue growth. This role will report to the Director of Demand. Thie ideal candidate will have experience targeting companies in the SMB space and have worked demand generation or marketing roles at a SaaS company. 

You will: 

• Becoming a subject matter expert on your market and our solution 
• Develop, execute and analyze demand generation campaigns and promotions across a wide spectrum of acquisitions and cross-sell channels to deliver revenue at or above monthly targets 
• Research and present recommendations for direct response marketing programs including, but not limited to email campaigns, webinars, PPC, SEO content syndication, conferences, and online events 
• Forecasting demand flows and delivering on demand/lead commitments to the business 
• Support and inform the development of content required for campaign concepts and deliverables (white papers, success stories, web pages, etc.) through internal and/or agency resources 
• Deliver world-class reporting and analytics 
• Drive A/B testing and optimization into all aspects of our marketing 
• Bring forward marketing strategies and tactics based on testing and analysis 
• Work with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales 
• Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices 
• Other duties as assigned